Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The hyper-local tactics that can boost your brand nationally Hyperlocal marketing has emerged as a key driver of consumer engagement. The State of Hyperlocal 2017 report indicates that marketers are investing heavily in social media, data, and analytics on their local campaigns. In …..
Mapping the customer journey more accurately using surveys In today’s highly competitive market, where product quality is not sufficient to get ahead, customer service becomes a key part of a company’s strategy. Consequently, the organization which successfully maintains the best …..
Which are the technologies that are dominating the Marketing Automation space? Did you know that when it comes to marketing automation, just six technologies hold more than half of the market share? Well, now you do – courtesy of competitive intelligence …..
Examples of how build your ecommerce brand in a changing landscape Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current …..
6 examples showing the power of parallax-based designs to engage and impress at the same time Parallax scrolling is undoubtedly one of the most popular recent web design trends that first surfaced several years ago and is still common on certain types of site. …..
A case study in how to reduce the time spent preparing and deploying brand emails. Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store …..
To boost your social media results, first answer these crucial questions Did you know that the very first tweet was sent only 11 years ago? It was posted in 2006 by Twitter’s co-creator Jack Dorsey who simply wrote, ‘just setting …..
Are you embracing AI to improve your ad campaigns? Throughout the last year, artificial intelligence (AI) and its multitude of uses for marketing have become more and more obvious. While many brands were hesitant to explore the plethora of benefits it …..
Follow these examples to get the most from Twitter marketing in 2017 Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 …..
Optimize the forms on your website to maximize your revenue opportunities Usability Testing forms a massive part of the User Experience Research we carry out, so naturally, we observe a lot of forms being filled out! With the amount of …..
