Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
5 reasons why organisations should develop their own online communities In this multi-channel digital world within which organisations now operate, social engagement is a priority for many. With the growing use of social media platforms like Facebook, LinkedIn, Pinterest many …..
Dispelling 7 ‘marketing limiting’ myths about IP geolocation IP geolocation technology has been around for more than 13 years. It is used across the globe for a variety of purposes, one of the foremost being marketing. And yet, an aura …..
Practical guidance for modelling full customer lifecycle attribution With ongoing pressure on marketing budgets and a burgeoning array of digital marketing channels and choices, attribution is a hotter topic than ever. ‘Last click’ is the most common approach; attributing 100% …..
3 top tips to encourage sharing and 7 bad habits to avoid Social media enthusiasts tend to look at press releases, and public relations in general, with a jaundiced eye. As a heavy social media user since 2005, I must …..
Tips to remember when creating an animated video for your business In Part 1 I showed some benefits and examples of using animations for online marketing. In Part 2, I will look at some tips to help make your animations …..
A brief review of 4 E-CRM alternatives suitable for a small business or not-for-profit company I recently evaluated online E-CRM services for a contemporary art gallery. Dave Chaffey suggested I share my evaluation with Smart Insights readers since it may …..
Boost SEO x53 – and other great reasons to use animation in your marketing There are all sorts of names for it – explainer videos, corporate video, marketing videos, animated web videos…. cartoons for your company – I prefer to …..
Four tips to increase Facebook ad efficiency Your Company is running ads on Facebook and so far you got a decent click-through rate, but where is the conversion? We’ve found this is one of the more common issues confronting Facebook …..
RTB and DSP make real-time mobile ads more targeted and trackable Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting, tracking and campaign management to create an easily accessible real-time …..
Aimed at capturing a greater share of higher converting ‘long tail’ traffic Ecommerce websites can inadvertently fall short of SEO best practice because, for example, the site may be accidentally riddled with crawler and duplicate content issues. Such issues are …..
