Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A tutorial to building a content marketing dashboard in Google Analytics This post is the third in the series Measuring your content marketing efforts. The first two posts are: The Geek Guide to Measuring your Content Marketing Efforts and Introducing …..
More DIY tips for SEO Whenever I’m training I’m nearly always asked for useful tools that aid the digital marketing process. This is particularly the case when discussing Search Engine Optimisation (SEO) and the process of getting better search engine …..
UK PR pros need to conquer the entire digital mix to remain competitive – fast! A recent post I wrote for Econsultancy entitled “SEOs will slaughter careless PR agencies” generated an almighty storm in its comments section. That’s how I …..
3 DIY SEO approaches to start SEO if you’re not an SEO expert This post discusses a few of the relatively straightforward “do-it-yourself” things you can do in-house to improve your SEO, before you decide to call in outside help. …..
What is Big Data and how can it be applied for marketing? It seems “Big Data” should be firmly on the agenda for business improvement according to all the major analyst firms. But what is Big Data? How does it …..
Which is the best fit for your business? Mobile app, Mobile site or both? Everyone’s mad about mobile apps it seems. ComScore MobiLens research from July showed a preference for mobile users to download content via apps (51.1%) rather than through …..
How the 4Cs model of social business highlights ways to create shared value In my previous post I asked whether businesses are ready for social business and looked at 10 pitfalls of using social media which suggested many may not …..
9 Questions to ask when choosing a behavioural email provider The benefits of using behavioural email marketing to engage with existing contacts are well established. If you’ve decided to take the plunge, it’s important you find the right service for your …..
Is it a knockout or a points decision? Last year Mark Zuckerberg spoke out against email marketing claiming that in the future, email will be replaced by message-based services such as Facebook. While it’s true that we now have more …..
8 practices and examples that show how savvy companies are using Pinterest to engage and sell Now it’s even easier to get started on Pinterest,. Previously you had to be invited to join, but now Pinterest have opened up membership …..
