Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Read how and why RevZilla has produced over 1,800 videos clocking up 9 million video views Video marketing is a rapidly-growing technique for increasing brand recognition and loyalty. In fact, according to this Fast Company article from Kerrin Sheldon, short-form video will …..
Social media campaign tools can save you from developing and maintaining bespoke social apps Popular social media management tools such as HootSuite are great for posting simple social media updates, interacting with your followers and tracking responses. But their capabilities …..
It’s the message not the medium, stupid! Marshall McLuhan, the Canadian Philosopher of communication strategy, famously coined the expression “the medium is the message” which, whilst being right in suggesting context is important, managed to brainwash generations into thinking that …..
How run-of-site template design features can make a large impact Is this a question often asked by online marketers? When it comes to website optimisation is the footer something you usually consider? Well if it’s not, it probably should be; …..
Building a business case for investment in SEO One of the joys of running an SEO business is there’s a huge range of organisations out there for you to target: everyone, after all, wants to rank. But actually selling and …..
Although interacting through social media can be time-consuming, stressful even, many aspects can be automated or you can rely on organic sharing. In other words, with just a little bit of setup work and steady management from a company you …..
An introduction to responsive website design for marketers The Olympics were fantastic this year, the atmosphere was electric and the performances were first class (not to mention Danny Boyle’s staggering opening ceremony). The only problem that I had was that …..
5 Reasons why Facebook Edgerank shouldn’t be taken for granted and how to improve it Each time you check your Facebook account, it’s a given that you’re going to check your News Feed. Why? Because you want to know what’s …..
Six serious misunderstandings about social CRM 18 months ago, customer-centric innovator Dr Graham Hill, authored Social CRM at a crossroads: Where to next?, an examination of the state of play in SCRM. A year-and-a-half later, I’ve been reviewing with Graham …..
How should companies align their marketing activities with business goals? By Jim Sterne, Founder of The eMetrics Summit. Source: Gartner Hype Cycle for Big Data Big Data, as the name would suggest is, well….big. With so much you can measure, …..
