Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Where do you start when seeking to establish your social networks While much of the social media marketing advice on Smart Insights gives advice on social media best practices for companies that are already set up on social networks, some …..
A checklist of issues to consider in a responsive website redesign project If there’s one thing that every Web and Digital marketing manager has had on their agenda in recent times it’s responsive design! Responsive Web Design has become the …..
The John Wayne view on marketing attribution ‘You’ll never know where you’re going until you know where you’ve been.’ – John Wayne Within the marketing technology community, we find ourselves speaking on the topic of marketing attribution a lot. It’s …..
7 simple and effective ways to use email segmentation A database filled with a lot of quality data offers many possibilities. The best way to send an email is to send one that’s personal and completely adjusted to fit the …..
Beware the social sprawl: consolidate your company’s communities Development of their own online communities by brands is one of the most popular social initiatives for 2013 according to new research. But Michael Fauscette warns that networks can get out of …..
How intelligent segmentation helped Homebase drive instore bookings and increased revenue eCircle worked with their client Homebase to support them in increasing their Ecommerce revenue through planning and executing a highly targeted personalised triggered email campaign, to sell their high value …..
A case study of marketing for start-ups with low/no budgets In our current and future enterprises, we all have the duty and obligation to generate new customers for our services or products. To maintain our dream and vision, unfortunately, despite …..
5 ways of encouraging Disruptive Innovation Disruptive innovation is no longer the exception, it’s becoming the rule as category incumbents are swept aside by new entrants. Just look at Blackberry, Blockbuster, Borders, Kodak and even Polaroid – all erstwhile “innovative” …..
Examples show why advertising still has its place I am a dinosaur because I believe in advertising!. When I wrote my book, ‘Brilliant Marketing’ I spent little time writing on digital but when, three years later it went to a …..
Creative Content Marketing with Lee Odden: Connecting Brands with Receptive Consumers This Friday April 12th 2013, join Lee Odden, CEO of TopRank Online Marketing and author of Optimize for a free Smart Insights webcast on Creative Content Marketing – view here. In this post …..
