Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A briefing on how 13 of the most significant algorithm changes impact SEO ranking As you may have heard, Google has released a major update to its algorithm which has seen a significant impact on search results in the UK …..
Questions to ask to improve the quality of online customer service by social media With 44% of the adults now using the web to share grievances the importance of delivering a good quality of customer service across channels is self-evident. Frank Eliason …..
Changing your mindset to make yourself more valuable Back in 2012, I wrote a blog post, Time to create your own future, it referred to the gradual cultural change facing our global economy, in part due to the recent global …..
Using Adobe Edge Reflow for RWD In a recent blog post we wrote an article on the importance of taking a content-centric approach to responsive web design (RWD) in order to future proof your site from the endless stream of new …..
7 low or no-cost marketing techniques for startups without funding Whilst many big name startups do receive funding, they’re the exception. The startup I co-founded has never raised a penny in external funding, so in this post I share some …..
12 tips and examples from using Instagram to market a restaurant If you haven’t heard of Instagram already then:, where have you been?! It’s a popular photo sharing app available to both Android and iOS smartphone users? Instagram was launched in …..
A Blueprint for the perfect LinkedIn Status update This infographic from Salesforce on a ‘Blueprint for the perfect LinkedIn Status update’ is worth scanning whether you use LinkedIn for personal or business development. The value in using LinkedIn for engagement …..
Why businesses need to adopt an omni-channel approach The recent (and well publicised) reports of a number of high street retailers such as Comet, HMV and Jessops going into administration has reinforced the need for businesses to continue to adapt …..
Review the quality of your audience segments with this checklist This blog post first appeared in the Arts Marketing Association’s, Journal of Arts Marketing, and we are now sharing it with Smartinsight’s readers. For more free resources, case studies, research and toolkits to …..
Ideas on encouraging pollination to create a better experience I spent a lot of time observing the bees – mainly because I was s*** scared of being stung and yes, bees CAN smell fear. This was my first taste of …..
