Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Culture and conversion Part 1 : 5 tips for designing for the culture of site visitors from different countries Ever wondered why your baskets are bulging in Belgium but spring a leak in Spain? Why your checkouts are chock-a-block in …..
Recognising and Rewarding Online Advocacy Every brand will have its Advocates and its Detractors. There’s no avoiding the fact that some online users will be negative about your brand, but this is why you must value your advocates (find out …..
Examples of easily avoidable design mistakes which damage conversion As grabbing the attention of customers online gets increasingly harder with so much distraction, competition and so many forms of communication on the internet alone, you may be left wondering how …..
7 metrics to calculate web store effectiveness Lots of marketing techniques can be used to drive traffic to an online store. Marketers for webstores should define the right KPIs to understand which of them bring the most benefit and the highest …..
How agencies can provide clients with an integrated service given the increasing connection between brand, content marketing and SEO After a couple of years of travelling and lifestyle consulting, I returned to the UK in 2012 with the goal of …..
12 Smart ways to capture customer data Since email marketing is one of the most influential touch points in the online path to purchase, you’ll want to capture as many interested contacts as you can. Ideally you will also enrich …..
The art of rules based personalisation and how to make it work You are charged with promoting an array of content and promotions within shifting parameters and evolving conditions. “Rules based personalisation is an effective way to re-engage with customers …..
If social networks are your online resume, how do you stand out? Recruiters are now scouring social media sites to either head-hunt candidates and/or to check credentials, and candidates are actively searching for roles, uploading CVs – some without realising …..
5 key features and differences of Google’s Keyword Planner As many of you know, the Google Keyword Tool has been sunset and in some accounts has already been replaced by the Keyword Planner. There has been much discussion (and disappointment) …..
Five Powerful PPC Tips to Get More from your Google AdWords Campaign Optimising PPC campaigns can seem daunting, especially for beginners. But when you know how to get the best out of Google AdWords, optimisation suddenly seems a whole lot easier. It …..
