Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Ideya’s new report shows the why, what and how of selecting social listening tools Investment in social media monitoring (SMM) requires careful consideration since it is a long-term and potentially costly commitment. Understanding of the key SMM concepts, benefits and …..
The best of BrightonSEO Conference 2013 in a Nutshell The other week, the team and I ventured to Brighton for the annual SEO conference organised by the lovely folks at Site Visibility. Here, I’ve compiled my thoughts on the best …..
Reviewing SMS options and how to optimise them Given the extraordinary penetration of mobile phones, it is unsurprising that short message service (SMS) would be an impactful marketing medium. Nonetheless, the statistics make for mighty impressive reading. 98% of text messages …..
How European marketers are applying data-driven marketing Value/Importance: ★★★ Recommended link: Data-Driven Marketing Survey 2013 Europe and Infographic on key findings We are alerting you to the new report by Teradata, who partnered with The Technical University of Munich and the …..
Assessing how the latest technology trends can support the sales process Mobile, social, Cloud and Big Data are converging, with the sales department seemingly sat directly on the nexus point. Not only are these mega-trends impacting sales behaviours, but also …..
Approaches to shape your Content Marketing in 2014 1,700 of the great and the good of the content marketing world gathered in Cleveland, Ohio last week to make the case for content marketing. These are the main insights I took …..
Which social media drive online retail sales? Richrelevance carried out an e-commerce survey in the USA for clients of their personalisation technology evaluating more than 690m browser shopping sessions over a period of a year, to identify the impact of Pinterest, …..
The only way is… Local SEO. A tutorial on how to optimise your website for Local Search. It’s vital that you optimise your site for local results if you have a local sales presence. Google wants to provide their ‘customers’ …..
How to create a mobile friendly email In May we shared the second infographic in this post from Email Monks which summarises the importance of creating mobile responsive Email designs. In September Litmus published another infographic on responsive email design. …..
Ideas to trigger an emotional response from your campaigns The use of psychology in email marketing is often not at the front of many Marketers’ minds. This fascinates me since we’re so used to seeing the effects of overtly psychological …..
