Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Follow Facebook conversations and key trends with #hashtag Following the introduction of the new Facebook #hashtag this Summer, we have looked at how it’s being used for Facebook content marketing. This infographic from Prestige Marketing’s also prompts new ideas about using the approach. …..
Bridge the gap in your content marketing A recent Financial Services Content Marketing survey for the UK found that although over 80 per cent of respondents believe content marketing will be more important over the next 12 months, yet only 41 per …..
6 ideas for growing Facebook fans regardless of company size Facebook may be the most widely used social network, but that doesn’t make it any easier to gain traffic and leads. Competition is high and it’s a fragile form of …..
Examples of creative content ideas show it is possible Compelling content is the key to successful marketing. You know that. Your boss knows that. So why are so many marketers still half-hearing it? Folks who work in ‘boring’ industries have …..
Examples of how Hotels are integrating social media and mobile marketing Technology is the cornerstone of business growth. Whether it means new tools for maximizing efficiency, new platforms for reaching out to potential customers, or new resources for building professional …..
How a new analytics company use Branded Swag to integrate the digital and physical marketing worlds How big is your stockpile of branded startup T-shirts? Chances are most of them are collecting dust somewhere in the back of your closet. …..
Should you run competitions on your Facebook Timeline? On October 24th, Richard Jones, CEO of EngageSciences, will give a talk at Social Media Marketing 2013 (London) on ‘What’s Really Behind Facebook’s Competition Rule Changes?’ To explain the opportunity and to …..
An introduction to factors that affect email deliverability and steps you can take to improve inbox delivery When it comes to getting your emails into the inbox aka email deliverability, reputation is everything. In an ideal world, every email marketer …..
A Step-by-Step Guide to App Store Optimization With so many competing apps available within Apple’s App Store and Google Play, app store optimization (ASO) is now essential for driving traffic to your app, particularly for apps targeting a need which …..
A smart technique for online lead generation Envisage entering the office after a relaxing weekend to find the information of several piping hot leads sitting on your desk – Sounds too good to be true? Think again. Historically sales and …..
