Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
10+ tips to plan, build and share more engaging quizzes This New York Times article highlights the reasons behind the growing popularity in online quizzes amongst consumers. Quizzes are great fun and can be an excellent way to drive traffic, but …..
A process and tools to find influencers in international social media The rise of social media was supposed to democratise the way we share information and in a way it has. Anyone can post information or express their opinion, but …..
History Forgotten, History Erased: EU Ruling marks massive win for Right to Privacy Campaigners Last Tuesday’s EU Court of Justice ruling in favour of an individual’s ‘right to be forgotten’ feels like a harsh blow to Google. The ruling, which establishes the …..
6 mistakes that will doom your social media strategy Sure, you can be active in social media without a plan, but a company that uses social media marketing without a clear idea of what they want to achieve, and the steps they …..
How should content marketers drive leads for B2B? Getting a good ‘lead’ remains the metric that matters the most to marketers. To a Journalist, a good ‘lede’ is a great headline that entices readers to read the full story. As the …..
6 Migration musts for advertisers to prepare for the switch Remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It’s happening again. Google recently announced they are switching the …..
Copywriting best practice: Opening Lines – How They Make Or Break A good opening line draws you in. A bad one tells you to put the book down. Opening lines are the most important sentences a writer will put down …..
How Twitter is killing ‘2 birds with 1 stone’ with its new mobile app promotions One of the biggest names in social media has finally joined the mobile marketing revolution. After Facebook announced that almost half of its revenue now …..
5 advanced measures to evaluate and improve subscriber engagement with your emails How engaging are your emails? You will certainly have ideas about their strengths and weaknesses – but do you really know how engaging they are? It’s likely that you …..
How e-marketing talent can be improved with digital marketing training simulations Business owners and agency executives are looking to provide marketing and sales staff with access to the latest technologies for reaching out to potential customers while creative leaders are …..
