Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
5 Franchising Q&As with a look at opportunities in Australia Becoming a small business owner has grown into one of the hottest topics in the world business news in the past few years. With an over 90% prosperity in the …..
Is User-generated content in advertising the ultimate in brand advocacy? “So now all we need is a load of people with cameras to tell everyone else how great our product is…” Recently, in the US, Coke launched what’s being hailed …..
7 Steps for completing a blog or website Content Audit It’s easy to forget about your website’s old content, especially if it’s getting buried under your newer posts and pages. These stagnant pieces of content might be the reason your …..
How to avoid 5 common keyword research mistakes for Search Engine Marketing Choosing the right keywords for your PPC campaigns and SEO can be a real challenge. For example, do you target only niche keywords you can gain visibility for or …..
Techniques to encourage more use of personalisation The topic of web personalisation continues to be a priority for Ecommerce marketers. In addition to this Forrester says that personalisation is now the top priority for 55% of retailers. However, website personalisation comes …..
Best practices and examples of building a brand in 2014 For many new businesses and startups, failure is not an option to be considered. Unfortunately, failure is exactly what the majority of new companies face the first time they introduce …..
Are you missing out through not advertising in social media to ensure content success with Paid Social Amplification? In our industry, good content is invaluable. But good content is also hard work. From planning to Quality Contro, content must be …..
Better usability testing for websites and apps: the top 10 mistakes to avoid Done well, usability testing enables organisations to validate ideas and designs for websites and applications with real-world users, helping increase engagement, satisfaction and conversions. But executing a successful …..
An approach and tools for deeper social media analysis When it comes to social media, many marketers are still struggling to measure the success of their efforts. In fact, Pivotcon’s State of Marketing Report suggests that 53% of marketers do not even …..
How to build your email list using viral promotions When building your email list, or indeed any lists for direct marketing, it is best practice to grow them organically, but of course that’s easier said than done and additional incentives …..
