Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Three ways to use marketing analytics to increase sales As there are so many options available when using data analytics, why do some businesses typically rely on one single approach? The analytical tools available for the business leader’s arsenal are …..
6 examples of businesses building new systems to innovate their marketing using digital technology Against the backdrop of CMO’s spending more on technology than CIO’s there has been a lot of debate about where digital strategy should exist within an organisation. …..
Bringing ideas to life – developing the perfect process for content ideation “Creative thinking inspires ideas. Ideas inspire change.” Barbara Januszkiewicz Ideas are the lifeblood of campaigns and the content strategy to support them. Creating brilliant ideas and developing them …..
Best practices from the 2014 Form Conversion Report It all started with a common question from our customers. ‘How do I increase my conversion rate?’ Marketers know that increasing your conversion rate is one of the simplest ways to impact your bottom …..
How to combat marketing misbeliefs from colleagues that can kill profit Marketers, by nature, are persuasive humans, yet sometimes they’re stifled by management’s delusions. In my career, I’ve observed several misconceptions that interfere with effective marketing and, ultimately, prevent the …..
Are you using all the options for email marketing? For smaller business without a full-fledged email programme, it’s not always obvious that email marketing needn’t just be limited to the good old newsletter. To help you review all the other different email options, …..
How to simplify your website localisation project A decade or two ago the extent of most business’s online strategies would have been whether or not to bother having a website. Now there are all sorts of things to consider, from …..
A case study of re-activation of lapsed customers with Marketing Automation and Gamification: An email marketing case study from CarDelMar The well-known marketing rule that investing in acquisition of new customers is six to seven times costlier than re-activating past customers suggests …..
Examples from big brand Ecommerce sites which smaller businesses can test The web has transformed the way people compare and buy everything from fruit to flat-screen TVs. The demand to be able to shop online has fuelled a race to join …..
Why you could be irrelevant to 86% of your target audience… and what to do about it 86% of B2B email marketing does not work. That’s the average level of non-engagement in B2B email marketing databases – the people who …..
