Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Don’t lose sight of your brand personality your #video strategy Storytelling has been around for millennia. As children we grew up with tales and fondly remember stories opening with ‘Once upon a time…’. With this nostalgic link in mind, businesses …..
A 5 step tutorial on using SEMrush and other tools to improve SEO and PPC keyword targeting for online stores When growing your online store, every bit of knowledge you can get counts. Any mistake, money spent on wrong keywords perhaps or …..
The latest tactics showing why Email marketing is “alive and well” If you think about innovation, the first thing that comes to mind probably isn’t marketing, probably you are thinking of the latest gadgets, self-driving cars and drones. But in …..
A review comparing different technical solutions for Ecommerce integration with behavioural email marketing Triggered messaging is a rapidly growing part of marketing with extremely good ROI. It’s about delivering business messages that are personalized and near-real time, resulting in very …..
Fight the Big Data Backlash and use Smart Data help you identify purchase intent Big data is starting to experience some significant backlash. A ‘case in point’ comes from a recent popular article in VentureBeat: ‘Big data’ is dead. What’s next? …..
A 4 Step guide to maximising your own resources for your content strategy When it comes to building a strong digital campaign, many businesses underestimate the value of the information and resources they already have – particularly if they are …..
Avoid the mistakes of video marketing by using animated videos effectively Traditional video marketing is declining in viewing popularity – this post looks at what can be done to reverse this trend and highlights animated videos as a simple, cost-effective and …..
Integrating different inbound channels as part of a content-led digital strategy Here’s the only way to approach your marketing: What content will your customers thank you for? Ann Handley, Chief Content Officer at MarketingProfs @MarketingProfs In the ever-evolving sphere of digital …..
Examples and research showing why content marketing is now key for driving Ecommerce customer journeys Ecommerce is constantly evolving alongside the development of new digital media and technologies, yet one aspect has not changed. That is, the importance of search intent …..
Should your CEO be blogging? Should your CEO have a blog separate from your company’s blog? Although it does depend on sector, it’s an increasingly important question, since many CEOs are emerging (or are already well established) as the ‘public face’ of …..
