Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A 40 point checklist for marketing with Instagram With over 20% of Internet users with Instagram accounts, it could pay to take a closer look at Instagram, particular for consumer marketing. If you are a new adopter of Instagram for marketing or …..
Understanding your social media site integration and improving its impact on your inbound marketing Social media is now a truly established inbound marketing channel, with capacities to re-engage a customer base and influence huge audiences. So much so, that links, buttons …..
A briefing on modern social selling The age of social selling is upon us, although one could argue that it’s always been that way. When people make a purchase they tell others. When people have a good or bad experience …..
Research and examples showing how the principles of Colour Psychology apply to Persuasion Marketing Just about everyone has a favourite colour, (and a few not-so-favourite ones), and as such, most of us realize that colour has an unusual ability to influence …..
Examples show why you should avoid the cultural pitfalls of over-simplistic keyword research When working on keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the …..
5 key elements that distinguish the great online quiz from the ignored In July 2014, quizzes built using Interact were viewed 1 million times. Of those million views, 90% came from the top 10% of quizzes built. To discover what sets excellent …..
Over 56% of the 18-24 age group are Retail Showrooming Retailers are embracing how consumers are using their phones and it’s more than a browse or research product function with consumers using their phone in store in a variety of ways to price …..
Affiliate Website Marketing Tips Many smart marketers and businesses today are taking advantage of affiliate marketing, but is it right for you? In order to get the most from it, you need to understand how affiliate marketing works and what …..
Are you at risk of social spamming? It’s well over 10 years since Facebook launched. The behavioural patterns of user groups are now well understood, the advertising platforms are highly developed and the business world across the planet has increasingly …..
Why developing an emotional connection through personal branding is essential for ecommerce On a daily basis, the average consumer will see as many as 5,000 ads. The sheer volume of ads is a large reason why many consumers view companies with …..
