Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
A 10 step online PR process to prepare and initiate the perfect Digital PR campaign The C word, you know the one I’m talking about. It’s the word that can put you in the good books with Google and holds the …..
Studies showing how investing in branding can make a difference When you’re running a business, investing in a professional to help you with your branding then it can seem like a costly and unnecessary expense – unless your brand is incredibly outdated a …..
How to identify and manage the most efficient methods of generating leads The most successful small businesses know how to identify and manage the most efficient methods of generating leads. Generally speaking, there are two main categories of lead generation …..
An introduction to Attribution Modelling In a bid to connect web users with great content (and generally make the world a better place) Google is constantly tweaking its algorithm and filling SEO managers with dread. Updates like Penguin and Panda have …..
Who uses Snapchat by age, gender and country? Do you think Snapchat is a ‘fad’? Not so, particularly amongst the younger audience. There are now 400 million snapchats sent every day! This Snapchat infographic from GlobalWebIndex shows that the UK and United …..
Including 4 practical tips on mobile optimisation With 2015 fast approaching, we within the marketing industry start to ask ourselves, what’s next? When prompted about their thoughts on the digital marketing trends of 2015, a large number of industry experts …..
5 key themes of Modern Marketing innovation Innovation is a concept that is referenced regularly in marketing content: from blog posts to keynotes, it is widely acknowledged as a critical ingredient for success in the digital age. Yet, for all …..
New Research – The SimpleUsability Online Experience Index for the top 5 Mobile Phone Companies This post summarises new research from SimpleUsability who reviewed the quality of customer experience delivered by 5 leading mobile networks / telecoms retailers: Three, EE, O2, Virgin …..
Using Google’s ‘Fetch as Google Render” feature to assess mobile SEO suitability 63% of today’s mobile phone users use their cell phone to go online and 34% of mobile phone Internet users only go online with their cell phone rather than any …..
Three steps to organic list growth Often marketers will want to email as many people as possible, as quickly as possible and as cheaply as possible. This is a common mindset which can end in marketers purchasing or renting an …..
