Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How can Digital Marketers use SEO ranking factors correlations? Love them or loathe them, correlation studies seem to be everywhere when discussing ‘best practices’ in SEO. So we have to ask – ‘how can we use them’ and ‘should we trust …..
Why Social CRM could be better than traditional Social Media management? Social media is a big deal for businesses, but that’s not exactly groundbreaking news… Consultants and strategists have been talking about the importance of social presence and social marketing …..
50% of customer service representatives disagree Customers naturally have high expectations when it comes to customer service and will easily switch brands, so it’s all well and good having a good workflow and technologies but ‘customer service’ is paramount and …..
Track and optimize these 5 metrics and watch your profits surge As a digital marketer with access to Google Analytics plus your multiple inbound marketing tools, you have hundreds upon hundreds of metrics to consider while judging your results. Where to start? …..
How free whitepapers create customer obligation Sometimes it helps to take a step back from the everyday tactics employed in digital marketing, and look at your customers from a different perspective. Take reports and whitepapers for instance. As digital marketers, …..
An example of using Audience Insights and Ad Manager to reach your target audience If you’re a digital marketer there is a high chance that over the last year you have noticed the increased relevance of content as the key …..
Real-world examples of techniques to boost sales for a startup NeuroOn gets an attractive sales pitch. Welcome to Round 4 of Smart Insights’ Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for …..
An interview with Bill Gerth plus a review of social media management tools When we think of social media, we often imagine a Social Media Manager or Community Manager simply posting marketing content and engaging with their community. However, our guide …..
A review of essential features for newsletter software Despite the flourishing technical capabilities of email marketing programs, a huge percentage of email marketers send emails and newsletters without making the most of the services on offer, thereby writing off a …..
12 key issues you must consider for Mobile SEO Mobile SEO refers to the search engine optimization of websites combined with flawless viewing on mobile devices, such as smartphones and tablets. Thanks to the increasing boom of portable devices, webmasters should be highly …..
