Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes Fail Email marketing is one of the top two channels for realising ROI yet email marketing budgets are declining. Alongside this, the use of Email Marketing Automation …..
5 all-too-common missed opportunities which you can take advantage of to make the most of the power of Email Marketing Automation Marketing Automation is a powerful Marketing Technology since it promises better response by sending more relevant emails to your …..
Examples of how to start getting results from Facebook This post is an introductory guide to setting up your business on Facebook if you don’t already have a company page or it has been neglected! If you are looking for more …..
Struggling to generate ideas for your blog? Here are the tools you need As an inbound marketer, you know how important your blog is for attracting people to your website, driving up your SEO rankings, and building trust with your target audience. …..
How Moburst helped Mailwise gain visibility for their mobile app For the past few years, the stock of mobile apps has been on the rise. As of May 2015, there are more than a million apps available in the leading …..
Using customer insight to improve product/market fit? Building a brand from scratch… I have worked on over 20 branding projects – from start-ups to government institutions. And in every case, we needed to know the environment of the brand, the shareholders, the …..
Separating ROI from data noise Learn what metrics can help you truly understand the value of your spend, and what technologies really deliver on this most important metric. Small-to-medium businesses are investing in their marketing at jaw-dropping new levels. BIA/Kelsey …..
The power of branding in the multi-channel retail world Victor Hugo once said that “no army can withstand the strength of an idea whose time has come”. In many ways brands can be equally as powerful, inspiring loyalty, love and …..
How to manage a PR crisis using social media intelligence Sometimes, however much you prepare, a crisis is unavoidable. It can at happen at any time and for any number of reasons but whatever happens companies and organisations need to …..
Choosing the right metric to measure ROI Learn what metrics can help you truly understand the value of your spend and what technologies really deliver on this most important metric. Small-to-medium businesses are investing in their marketing at jaw-dropping new levels. …..
