Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Innovative techniques and examples of engaging web and mobile designs Gone are the days of promoting your brand face-to-face or through those mailbox flyers and ads in the local newspaper that no one reads anymore. And unless you have a …..
Five examples of how retailers and brands are using iBeacons for marketing campaigns Apple iBeacon gives great opportunities to develop innovative marketing campaigns, particularly for retailers. Beacons are small wireless sensors to connect the online with offline worlds. Their main purpose for …..
Five Rules for integrating a contact centre effectively Once the preserve of the contact centre, customer experience has become the focus of the modern marketer. In 2013 a Forrester Report called on brands to ‘Build Seamless Experiences Now’. It argued …..
CPQ and CRM are key to B2B sales success Many companies try to make do with a single enterprise application such as an ERP system to run the entire business. However, configure, price, quote (CPQ) applications and customer relationship management …..
It’s all about the story… It’s a jungle out there, dog eat dog, and unstructured data is proliferating at an exponential rate. As a marketer you have to be careful, you don’t want to get sucked into this digital Wild West, …..
3 techniques to make Native Advertising more effective Following the move made by many other online publishers in recent years, the picture-hosting site Imgur recently announced its plan to roll out native ads. The site bootstrapped for most of the past six …..
Optimising your triggered messages – 7 common Mistakes to avoid Sending triggered email messages or behavioural email marketing is a proven method for improving customer engagement and increasing sales for retailers. However, there is a lot of confusion as to what types of …..
Email marketing is still highly effective, but the smartwatch brings with it a new challenge for marketing strategists I’ve recently upgraded my watch to a Sony Smartwatch 3, but the Smartwatch 2, depicted below, is often cited by technology bloggers …..
Russia’s current digital landscape: Search and Social We all know Russia is geographically big, but it is also a big market when it comes to social, search and e-commerce. Russia has 87.5 million active internet users, and 67 million active users …..
Facebook does battle with YouTube to be the king of online video YouTube has controlled online video pretty much since its inception. There have been some challengers, but they have pretty much given up the ghost and concentrated on their …..
