Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Does branding really matter when it comes to your SEO ranking? How does brand affect your SEO ranking? This is a question that’s often pondered upon by webmasters. Most fail to make a connection between the two at all. Any …..
5 areas you need to look at to improve your ecommerce As digital marketers, we spend a lot of our time perfecting landing pages and ad copies. We also hire the best writers for our content. I am not here …..
4 Agile Marketing Experts give their views on what it takes Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing. While the original concept of ‘agile’ as a way of working was first popularised in …..
Know where your app user acquisition channels drive sign ups After spending your hard-earned marketing dollars on ad campaigns for your apps, you may be disappointed with the low acquisition figure and this prompts many questions. Have your ad campaigns targeted …..
Manage negative comments effectively and leverage positive ones to protect and promote your brand Research shows that 3 out of every 4 consumers rely on social networks to guide purchase decisions while nearly 85% of them read up to 10 …..
Focussing on the wrong metrics can be a distraction and a waste of time but there are ways to keep your focus and make measurement worthwhile When it comes to marketing metrics, do you ever feel like you’re chasing the …..
Evergreen content is key to boosting your organic SEO What is evergreen content? Content creation is essential in any marketing strategy. It takes time and effort to create good content. If you invest in creating content you want to maximise …..
Integrating your email and social media marketing opens the door to exploiting a wealth of data. Integrating your email marketing audience with your social media audience should already be a game-plan-in-action within your marketing strategy. Using the rich data that …..
How Facebook and Twitter have evolved in 2015 Welcome to the first series in an analysis of the biggest things that have happened so far in the world of social media. 2015 has proved to be a busy year where …..
Basic Tips and Tricks Every Business and Marketer Can Use to Prove The Source of Campaign ROI Whether or not your business is advertising, you’re always marketing. Every phone call, mailer, coupon, Facebook post, email… everything is a representation of …..
