Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Which of these skills does the modern marketer need too? Throughout this week we’ve been looking at the digital skills needed by marketers and found a large percentage of marketers roles is now taken up by managing digital activities. Here’s a …..
App Store Optimization is a new field but highly important for anyone looking for App users App store optimization is the emerging and dynamic practice of creating mobile app listings in the Google Play and Apple app stores for indexation, …..
How to make content marketing generate results for your business by focusing on 5 success factors Traditional marketing is self-centered. More often than not, it offers little more than a seductive image or a brief statement of your product’s qualities. …..
Examples showing how to use quizzes to boost your email sign ups If you’ve worked in marketing for more than ten minutes, you know that generating fresh leads is the backbone of everything that happens in the marketing world. In …..
Examples and best-practice advice on implementing Google ad extensions Ad Extensions are additional features that enhance, or extend, your AdWords ads. Options include call extensions – which add a phone number or ‘click-to-call’ button to your ads, sitelinks – which …..
A tutorial example of using Facebook Ads for Event Promotion Promoting live events might be the most challenging form of digital marketing campaign you will ever work on. Or so it’s been my experience over the past few years with …..
Examples and tools showing that, to get great results with social media, you base it on insight Let’s say you’re boarding an airplane, and you strike up a conversation with the pilot. You ask how the weather is looking. He …..
Techniques to optimise your ecommerce sites for higher conversions and increased social media engagement Creating an ecommerce website from scratch can be daunting. The task of creating, populating and launching the site is one thing, but launching it in such …..
Taking control of your online store to stay competitive By customizing online stores, merchants are getting much more extensive business opportunities. Of course, it’s quite difficult and sometimes rather expensive to customize your own web store, but looking at possible …..
An example of using an infographic to explain a proposition We feature a lot of infographics which share insight or best practice related to digital marketing. We thought we’d share this one as a nice piece of content marketing, perhaps of …..
