Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Marketers think people have short attention spans – TV shows us they don’t It’s often said that we are living in a new “Golden Age of TV”. There literally seems to be too much great television to watch… Whether you …..
Choosing a conversion optimisation agency is a major businesses decision, here’s how to choose the right partner It’s great that you’ve made the decision to start a Conversion Optimisation programme but the hard part is deciding which agency deserves your …..
Marketers can better outreach their customers using location data It’s now commonplace for businesses to create mobile responsive websites and apps to offer similar functionality to a desktop website. But if your mobile experience are limited to features available on your …..
Leverage the power of your data Too many marketers are spending vast amounts of ad spend to essentially learn about how their campaigns should work. Why not rethink your approach and use your existing data to transform your paid activity …..
Leverage the power of emotions to enhance your marketing Every decision your customer makes consists of many conscious and subconscious emotions. The key to success in any business is an understanding of psychology and human behaviour. We all have the …..
How and why brands should embrace Instagram for marketing In most countries, Facebook is both king and queen of social media. According to the latest statistics from Pew Research, 72% of American adults use Facebook. But that growth has been relatively stagnant …..
The best Digital marketing tools for B2B promotion in Russia One of the most effective channels to attract B2B customers is Digital marketing, and Russia is no exception. A foreign marketer or an entrepreneur planning to create a comprehensive Digital …..
Using predictive analytics effectively will allow you to increase sales, but only if you have right data Applying predictive analytics to marketing campaigns will enable businesses to increase sales and returns through visualising the campaign outcomes. Below is an introduction …..
Plain text has proven impressively durable despite marketers preference for HTML When it comes to email marketing, there’s only a few Email metrics that all marketers focus on: open rates and clickthroughs (although they should consider more, like the value …..
Welcome to the real self-service economy Consumers want to be in control. They show a clear preference for self-service solutions, both in planning a purchase, the purchase itself and possible questions afterwards. Smart companies try to anticipate this trend because …..
