Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Get more from your data with these answers to frequently asked questions from email marketers Digital marketers love their statistics and are always looking for that next piece of insight to drive their business forward. As Data Insight Manager at …..
10 practical recommendations for choosing the right retail personalisation service for your online store Although ecommerce is now a relatively mature industry, the software solutions that underpin the industry are still very much evolving. Nowhere is this more apparent than in …..
Local SEO is key for small businesses, these tips will help you optimize it Local SEO or Search Engine Optimization can pave the way for smaller online businesses to grow at the expense of their larger competitors. An effective SEO …..
Survey your market and come out on top If you’ve got a product or service to sell then your marketing and advertising has to be on top form. Thankfully, being the best has only one simple requirement: be better than …..
How to sell more products using quizzes and the power of personalization What if you could be more like Amazon and offer just the right products at the right time to personalize your product recommendations in an almost creepy way? …..
8 Things You Need To Know About Search Engine Optimization to Stay Relevant in 2016 SEO is rapidly evolving. The same techniques you used last year are rapidly falling out of favor for more advanced and efficient models of search …..
UK Fashion brands see opportunity in expanding into the US Market US businesses have long eyed up opportunities in the buoyant UK retail market with brands typically establishing a presence in the UK as a launchpad into Europe. Now a …..
How do you eat an elephant? One bite at a time You’ve probably heard this expression before. The “elephant” is the project, or goal, which is so large and challenging that you feel totally overwhelmed by it, and can’t even …..
Using lotteries as a marketing tool Suppose you’re the new director of customer experience at British Airways looking to build a stronger emotional connection with your brand. How do you do it? If you’ve been told once, you’ve been told …..
When used effectively, Personalisation based on Geo-targeting can be a powerful way to increase your conversion rate People arrive at your website from a variety of different locations. This means they will have different nationalities, languages, currencies, climates and even …..
