Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Understanding the true value of customer loyalty programs According to Colloquy, there are 3.3 billion loyalty program memberships in the United States alone. When you consider that the entire U.S. population is only 319 million, the amount of loyalty programs …..
Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few years has generated a vast interest in using analytical techniques to optimise engagement on email campaigns. Whether a …..
Optimise your customer analytics by getting the models right Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities. But even well-known big brands can get it wrong when designing, implementing …..
The potential to completely transform your digital marketing using any combination of these five emerging technologies is not to be underestimated Technology and marketing go hand in hand, and more so than you might think. If it were not for …..
Use these highly actionable tips to give your customer acquisition a huge boost this year Today, consumers expect brands to have personalities — just like people. They demand that companies break the fourth wall and find ways to authentically connect, …..
Digital marketers could face a double whammy on top of the finally agreed EU data law. A parliamentary Select Committee has announced it wants the Government to introduce much stricter data laws that go beyond the recently announced EU law …..
A simple introduction to on-page and off-page SEO factors With every website vying for a moment in the spotlight, and viewers becoming more discerning between the value of various websites, the subtleties of search engine optimisation has become crucial in …..
It’s best to test these 4 design elements before using them across your site It’s real easy to jump on the band wagon and employ design and usability elements that everyone else is using. But have you done your research …..
With the majority of email now read on smartphones, to be effective, your emails have to stand out from the crowd There are a lot of boxes to tick to design a successful email. It needs to be on brand, …..
Debunking the misconceptions that may prevent you investing wisely in strategies and resources while creating Social Media Campaigns As many as 72% of all internet users are active on social media, with 936 million daily active users of Facebook worldwide, …..
