Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Use these 5 ideas to give your promotional emails a boost Promotional email is a powerful channel when it comes to driving e-commerce sales – the Custora Ecommerce Pulse shows marketing emails are the third biggest driver of online sales …..
Overcoming Marketing-Sales Tension Tension between the sales and marketing departments plagues companies of all shapes and sizes. One of the biggest sore spots is the feeling among sales personnel that the “leads” delivered by marketing are worthless. Typically, this is …..
A Q&A with Liam Fisher of BuiltVisible giving actionable advice and tools for people looking to improve their content marketing campaigns in the year ahead Getting started with content marketing can be tough – from researching your audience through to executing …..
These productivity and copywriting tools can help you take your content marketing to the next level In a year in which content will reign supreme, it’s very important to differentiate yourself from tons of the material that is getting uploaded …..
Optimise your customer journey to turn leads into sales If your online B2B marketing is well tuned, a potential B2B customer that has conducted a Google search for a product, clicked on an ad, or read your newsletter and/or social …..
Involve Your Pets – A Strategy For Successful Content And Social Media Fundraising Clever fundraising ideas for charity giving are a must these days, when people are rather jaded from years of the same old coffee mornings and bake sales. If …..
Enhancing the customer journey for your business by integrating SMS marketing Understanding the journey your customers take is crucial to making sure you’re providing the best possible experience. By mapping out potential journeys, you can better understand which customer touchpoints …..
Ensure your mobile app has these 7 features to improve user experience and boost ecommerce revenue Giant ecommerce companies are now focusing on improving end-user experience on mobile devices, providing a strong technology infrastructure via cutting-edge mobile applications. Mobile comprises …..
Key PPC budgeting lessons for modelling AdWords investment for B2B companies At any one time, there are only a finite number of potential clients searching for your product or service that you could convert to an enquiry. Above this point, …..
It has never been more important for digital specialists to break out of their individual silo and engage key stakeholders across the business operation. As digital communication channels develop, as search engine algorithms change and as new platforms and trends …..
