Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Out with the old and in with the new The idea of scheduling all your appointments on large excel sheets or overfilled diaries is a thing of the past. Small businesses are now gradually switching to digital calendars and online …..
The evolution of flat design and how its journey so far can shape your online presence Whatever the goal of your site, it has to have style and substance to succeed, but what if I told you that following one …..
How to better examine customer behaviour to assess their readiness to convert Today’s marketing funnel is a lot more intricate than it once was. There are now more elements to consider when it comes to awareness, throughout the process of …..
How to deal with customer complaints on social Social media is finally getting a little respect. Companies and organizations of all types and sizes are beginning to realize social for its vast potential as a customer service platform. We’ve witnessed …..
Examples of how customer reviews can be used for both B2C and B2B companies. Are you using them to your full advantage? The vast majority of people, including you and I, read customer reviews before buying a product. We place a …..
How to make sure your backend is SEO friendly Most SEO guidelines focus on off-page SEO. Little attention is given to optimizing your website backend for SEO. Without an optimized website, off-page SEO campaigns are all in vain. As with …..
Optimise your landing page designs to boost your conversion rate Landing pages are a vital conversion trigger within the Customer Journey. Typically, they are used within internet marketing campaigns that use Calls To Action, and are a core component of …..
What Google AMP Means & How You As A Content Marketer Can Adapt If you’re a web marketer, chances are you’ve heard about Google’s recent AMP project. If not, here’s the rundown: AMP stands for “accelerated mobile pages,” and it’s …..
Use these 12 insights from ground-breaking eye-tracking research to improve your email campaigns on mobile How much do you know about how your subscribers really perceive your emails on mobile? If the answer is not much then it’s probably time …..
How to harness the power of user-generated content User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral. With this in mind, brands should harness the power of consumers to maximize the impact …..
