Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
The Basics Of SEO Copywriting: How to write for search engines and get more traffic Once upon a time, people were the only possible intended audience for a piece of writing. Sure, you could run it by your dog for …..
Helpful tips for jobseekers looking to break into tech The future of the tech industry is as promising as ever—and it bodes well for today’s job seekers. In 2015, the United States created roughly 6.5 million jobs in the tech …..
In your mission to compete with the big guns, are you underutilizing these small business branding hacks? When you’re trying to boost your online visibility, it’s hard to know what tools to use, what methods you should be targeting and …..
How to deliver successful email campaigns with little or no HTML knowledge Email campaigns tend to be the bread and butter of what marketers do. They typically have high conversion rates compared to other marketing channels and are a quick …..
An example of separating the Wheat from the Chaff and Why BANT isn’t dead Lead qualification criteria are characteristics that help to classify a lead by the degree of its willingness and readiness to buy. As a result of this qualification, …..
These tools will help you deliver better market research Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve …..
Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a …..
Selling to your existing customers is much easier than attracting new ones. So keep them coming back. Do you want more returning customers? The kind of customers who spend more and visit more often? Then a loyalty program could be …..
How to avoid letting these PPC Myths Corrupt Your Marketing Have you heard about some of these PPC (Pay Per Click) myths before? As so many businesses use PPC, it’s not surprising there are lots of myths about them. Over …..
There are major obstacles to using brand awareness as a marketing objective Over the past decade marketers have relied on quantity based measurements as a proxy for campaign performance. The volume of impressions, clicks and likes indicates that people see …..
