Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Let your content do the talking Affiliate marketing has been seen for a long time as one of the most effective ways of generating income on the Internet. Basically it is a way for a website to generate income by …..
Looking to use video marketing as a tool to grow your business? Use these 10 tips and strategies By 2017, video will account for 69% of all consumer internet traffic, according to a study done by Cisco. Video is the …..
The essentials of social listening and brand management Thanks to today’s technology, it is now easier than ever to project your opinion online and use the opinions of others in your buying processes. In less than a few minutes, you …..
Nosto European Fashion Report shows UK fashion buyers still prefer to buy on desktop With London Fashion Week having just revealed what is hot and what is not on the catwalk it seems that UK fashion shoppers, while having their …..
How to avoid the common mistakes of programmatic advertising Access to digital display ad inventory is becoming commoditized. It used to be that marketers and brands worked with publishers independently, leading to “handshake deals” that often left smaller players out …..
You may be focusing on the wrong metrics and missing the most important KPIs As a digital marketing professional, you may have once expected that your job would involve a lot of creativity – you’d spend your days creating innovative …..
How Trade Shows can thrive when combined with Digital Marketing Trade shows were once the cornerstone of one’s calendar. Before the days of Google Hangouts, Skype and in fact e-mail, trade shows were a hub for industry professionals to network …..
Get the right strategy in place before you start testing Starting and running a conversion programme is all about asking the right questions. The questions you want to ask of the tests themselves, but also the questions you need to …..
Using video content on your blog will make you a search engine favourite Ranking on search engines is the top-most priority for all content creators. Chances are you’ve landed here to read this article to learn what more you can …..
Does your blog or site run on WordPress? If so, use these WordPress Plugins to optimise your content marketing, SEO and more WordPress is the most popular CMS (Content Management System) due to its ease-of-use, flexibility, and scalability; especially for …..
