Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to Create An Effective Digital Marketing Campaign for Your New e-commerce Business Creating a digital marketing campaign for an e-commerce startup is a real challenge. You want to make your mark on social media as quickly as possible, and …..
Just because Penguin constantly updates, doesn’t mean you can throw out the disavow file When taking to the familiar waters of the social media swimming pool this morning, instead of enjoying my relaxed, smooth, exercise regime, I was met by …..
Direct traffic is a great indicator of brand strength – marketers should consider its use as a KPI How a brand drives its traffic in the online arena is one of the most important things for any digital marketer to …..
Partnering with a supplier can save time and boost profits. Ask any eCommerce retailer what is the number one concern they have and inventory will likely enter the equation. Fulfilling orders yourself is time-consuming and not always the cheapest option …..
How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Marketers are facing a new era in online retail, combining both technology and customer-centricity. It might not be a new thing for …..
Applying the RACE Framework to eCcommerce The eCommerce sector is soon to be hit with one of the greatest opportunities of the year. Sales, brand awareness and loyal customers are all opportunities to address within this festive period. Last year, …..
A B2B case study showing how to create relevant, personal emails on a global scale. Email marketing has undergone a transformation lately. The giants of online retail have set a precedent for sending relevant, timely email communications with content tailored to …..
Flat Website Design: A Fad or the Web’s New Look? Like the hottest fashion fads, website design trends come and go. The days when carousel sliders and sidebars ruled the Web are long gone. In the last few years, flat …..
How to achieve organisational excellence Organizational excellence is desired by every business, but many business leaders are never able to determine how it is achieved. It has often been said that ‘change is a constant in businesses’, but it is particularly …..
10 tips to create an effective Cart Recovery Programme According to research recently released by Britain’s Retail E-mpire, the UK will become the world’s leading ecommerce exporter, with online sales generated by UK retailers from international markets expected to soar …..
