Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Examples of companies successfully using events to generate high-quality leads Whether you’re organising events or attending them, face-to-face marketing can be one of the most powerful lead gen tools in your arsenal. Pair this up with a killer data capture …..
Marketing Automation works best when you are constantly innovating You, yes you. You’re that marketing manager that is using your automation platform to do all your basic tasks. But you’re not using it for anything else. Why? I don’t know. …..
Automating your marketing is key in such a busy marketing period, find out how RedEye’s Head of Future email suggests it is done Summer is long gone and the Bank Holidays have been exhausted for the year. While ‘normal’ people …..
9 Key Content Types For Your Ecommerce Site With so many ecommerce websites in each category, how can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they …..
Search Ads are just the beginning of a big year for Apple. The public-facing changes made to the App Store in Fall 2016 have been nothing short of monumental, but for Apple the shift marks only the beginning of a …..
A detailed guide to scaling SERP rankings using competitor analysis Every time search engine optimisation comes up in discussions with colleagues or clients, the first thing I do is place a mental bet on how quickly the chat is going …..
The top 5 benefits consumers expect from fashion and apparel brands Know your audience: That’s the lesson retailers are acknowledging as the key to adapt their business to the reality of today’s rapidly-evolving market. Faced with unprecedented upheaval retail brands …..
How to focus your efforts to improve mobile conversion performance by using the full range of mobile user research techniques and tools For the past few years in the digital industry every year has talked about as ‘the year of …..
Affiliate marketing, done well, offers a way to circumvent the ad-blockers The increased use of ad-blocking software is disrupting the digital marketing industry as we know it. People have grown tired of “interruption advertising,” whereby irrelevant ads are forced upon them …..
Good web design is crucial for making the right impression First impressions are important… Presentable clothes, matching accessories, getting to meetings on time – it all matters. It shows people around you that you care. Online, first impressions matter too. …..
