Posts by Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
How to assess the value of blogs to your site and business For most businesses, blogs are part of the online furniture – every office is expected to have one. Occasionally though, their value may be called into doubt, whether …..
Expedia give their top strategies for growing new Ecommerce stores Expedia launched in 1996. That makes us ancient by internet standards. But the benefit of having been around so long is that our team witnessed the rise of e-commerce, and …..
How to select the very best agency for your business. So you want to hire a marketing agency. But how do you find the one that will deliver what it promises? What are the things you should ask and, most …..
Examples showing how Chatbots will become an increasingly important marketing app in the future Artificial intelligence and machine learning is one of the top trends in digital marketing for 2017. At the same time, we are seeing a reduction in …..
New research reveals the top tactics ecommerce businesses can use to convert the 68% of people who abandon their shopping carts In 2016, global ecommerce sales within retail grew to $1.915 trillion, a figure excluding sales for travel, events, and …..
Agencies can use data to plan for the coming year, and to improve digital marketing services You don’t have to search far to find information about the marketing budgets of the mammoth corporations, like Proctor and Gamble and Verizon. However, …..
Every B2B marketer’s holy PECR is on the chopping block So, you thought the Privacy and Electronics Communications Regulations, your precious PECR, was going to save you from the new ePrivacy rules. Unfortunately not. The PECR appears to be on …..
SMEs with limited time and budget should follow these simple strategies to get results in 2017 Your website is the face of your company’s digital marketing strategy, yet one of the most common critiques today is that websites are too complicated. …..
Customer surveys may not be exciting, but they’re still crucial to business success Customer surveys are a traditional marketing research method. The advancement of technology has attempted to push them to the side in favour of other means, such as …..
Using rigorous A/B testing to optimize your lead capture rate Now, many people think opt-in forms are annoying and don’t belong on a website. Truth be told – I’ve seen a lot of bad popups and other types of sign …..
