Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
August 2010 update Google has announced a major upgrade to their Analytics Intelligence feature. I’m a big advocate of the custom alerts GA Intelligence (not the automated alerts) since it helps the process of making analytics useful by alerting marketers …..
I’m finding that marketers are increasingly hungry for information on how to best exploit Facebook to reach and engage prospects and customers. The reasons are obvious – you have to “swim with the fishes” – an expression that often arises …..
Just published this week, and now in its second edition, this new book on Google Analytics, by ex-Googler, Brian Clifton is a “must-buy” for any company serious about using Google Analytics to help their company succeed online. The book’s title is Advanced …..
My most popular blog post in the last year has comfortably been the post on buzz monitoring software tools (aka social listening tools). Problem is, there are around 30 tools on the list and of course, there are more not …..
Our digital marketing software update showcases the latest software tools to help improve your digital marketing from the ones we have reviewed this week. We include software in different categories including SEO, Email marketing, Social media and web analytics Sign-up …..
Web analytics essentials are our weekly round-up of advice and developments in software tools to help you get the most from your investment in web analytics. Do let us know any developments that you think we’re missing by tweeting @SMARTinsights. …..
In my interview with SEO specialist Kevin Morley of Internet marketing agency Search Path we discuss an interesting perspective on link-building. For SEO success is competitive markets (aren’t they all?) your approach to linkbuilding simply has to be better than …..
Email marketing essentials are our weekly round-up of best practice advice for email marketers and CRM specialists. We review the best sources on email marketing which you can see in our post How Advanced is Your Email Marketing. and then …..
Review of consumer and business access and usage levels of digital technology should inform long-term strategy development for Internet marketing. The trends show adoption of new digital technologies that can be used to create a roadmap of when new services …..
My keynote at the 2010 Technology for Marketing and Advertising event covered these topics: The UK Digital Landscape in 2010 Do we REALLY understand our customers? How much budget should we invest in digital? What should our online mix look …..
