Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Minimising Email marketing mistakes Value/importance: [rating=3] Our commentary: This post from Dela Quist at Alchemy Worx reminds us of the potential mistakes we can make with our email marketing based on the many campaigns he reviews. Marketing implications: Review the …..
Value: [rating=3] Our commentary: Mark Brownlow’s review of Litmus – an inbox preview tool shows the benefits of knowing how your emails appear in different inboxes. It’s always been difficult to get emails to render correctly for the main readers. …..
How will Google Instant affect SEO and Google Adwords Value: [rating=5] Our commentary: These brief comments on search are based on my initial comments in Twitter while listening to the announcement by Marissa Mayer Vice President of Search Product and …..
A PDF download on Analytics and the Google Website Optimiser Value: [rating=4] Our commentary: Published by Wiley and written by a team from Google, led by Alan Wrafter. These free Ebooks aren’t full length, so don’t expect it to be …..
Best practice advice in conversion optimisation and AB Testing Value: [rating=5] Our commentary: I was talking recently to Ben Jesson, CEO of Conversion Rate Experts to set up an interview we’ll have soon on creating the business case and using …..
Consumer research on use and perception of TV and other media Recommended research: On TV: perspectives on television in words and numbers – Deloitte/YouGov Value: [rating=3] Our commentary: This research has been widely reported in the UK newspapers and online …..
If you don’t know it, Think Visibility, “#Thinkvis” is a great “unconference” set in Leeds which has grown from 80 to 250 attendees; not bad for a Saturday. I attended the first conference which I liveblogged and was back for …..
One of our aims at Smart Insights is to make marketers aware of the many software tools that can be used to take advantage of the unique communications benefits of digital media. Ultimately, these software tools should help customers too. …..
Q. Who would you say the market leaders are from an e-commerce perspective? i.e what companies are you aware of that provide a complete outsourced online shop(s) through to order handling and fulfillment on a multi-country basis? A. I think …..
I was recently putting the digital world to rights with digital marketing consultant James Gurd (James on Linked In, James on Twitter). We were talking about the ongoing need for straightforward advice on SEO for small and medium businesses who are …..
