Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Four options for tracking offline marketing campaigns showing the method for Google Analytics To track offline campaign effectiveness requires use of a campaign URL within offline communications like Print or TV ads. There are several choices with which URL to …..
10 Tips for developing Successful iPhone/iPad Apps This chart, taken from my post on the consumer adoption of mobile apps and the marketing opportunities shows that it’s worth thinking through you app strategy for different mobile platforms. But if you …..
Your options for visualising and better understanding the combination of media that assist sale across multiple touchpoints on the “path to purchase” Back in 2008 I did an interview with Gary Angel, an analytics consultant at Semphonic, where I asked …..
5 tips showing how to Google Analytics to review your marketing campaign performance better Value: [rating=4] Our commentary: I wrote a guest blog post on the dotDigitalBlog this week which has been quite popular, so I thought I would alert …..
Setting up campaign tracking in Google Analytics to track campaign response In this months poll I asked readers of this blog to see which campaign tracking techniques they or their company or clients tend to use. Later in this post …..
Campaign examples of using Foursquare, Gowalla, Facebook Places and Twitter Locations to reach your audiences through mobile marketing Value: [rating=4] Our commentary: The growth in options for location-based marketing (aka proximity marketing) has been one of the major trends in …..
Benchmark your email marketing against these 10 trends Value: [rating=4] Our commentary : A new ten page whitepaper from Lyris to help review your email strategy into 2011. If you haven’t seen it, my 10 factor email marketing audit may …..
A detailed case study showing how Dell structure their customer experience and improvement programme worldwide Value: [rating=5] Added Jan 2011: The commitment of Dell to improving sales and experience through a measured approach is shown since have 25 dedicated people doing …..
The guide is structured around these 10 critical success factor areas for email marketing.
We find that much that is written about improving results from email marketing focuses on a limited number of efficiency factors, especially creative and copywriting. While discussion of subject lines, template design, layout and the position of the calls-to-action are all important and interesting, this misses the bigger picture, which is relevance and its context – does it arrive at the right time?..
7 questions to review your email strategy Value: [rating=4] Our commentary : Our recommendation of the best email marketing advice this week is a checklist to help think through how you can get more from your email marketing communications. I …..
