Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Time to think again about display advertising? I think it’s fair to say that many don"€™t think of display advertising as the most powerful online communications technique. It consistently fairs poorly when marketers are asked to select their preferred tools …..
New report advises on Enewsletter best practice Value: [rating=3] Our commentary : An enewsletter is still a key customer communication for many companies. Given this, it’s always struck me as curious that usability advice for Emails and enewsletters doesn’t get …..
A case study of a Virgin Atlantic campaign showing the factors that matter When marketers discuss email marketing we naturally tend to talk a lot about the creative and certainly it’s a great way to learn. I love the inspiring …..
Mining search keyphrases, entry pages and top content for nuggets of insight Value: [rating=4] Our commentary: In this post I share a quick tip that often crops up on Google Analytics courses. It is relevant mainly to larger sites with …..
A how-to guide for setting up goals in Google Analytics In another post, I’ve written about how to set high-level goals for digital marketing, this post shows how best to set them up within Google Analytics. What is a goal …..
Examples of using vision statements to give focus to your digital marketing I believe that developing a specific vision or mission statement for your digital channels can really help explain the need for sufficient investment in digital marketing within a …..
Applying the crowdsourcing approach to improve content quality I’ve written before about I like the forward-thinking approach to involving customers used by Penguin in Spinebreakers, a new site created separate from the main Penguin domain to engage teenagers.I think it’s a …..
What do you think are the worst mistakes in website design today? I’m a firm believer that one of the best ways to learn effective digital marketing is to review examples of good practice in digital marketing from other companies …..
5 B2B Social CRM case studies to learn from Value: [rating=4] Our commentary : The hunger for information on how to apply social CRM in 2009 and 2010 is shown at the start of this post. It’s helpful since it …..
How important is it and how well are you using it? Marketing impact: [rating=5] Our commentary: Now well into its third year, blended (or Universal) search is now a widely accepted & expected part of search result pages. But is …..
