Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
How to make your emails work better on mobiles How to make emails work better for users on mobile devices is a big issue for email marketers in 2011. I’ve recently written the forward for a new whitepaper by Ed Melly …..
Words to use and words to avoid to write more engaging email subject lines Selecting the best subject line, headlines and content types for emails is a constant challenge for email marketers as they write copy for their campaigns and …..
Update – Email marketing trends and challenges in 2011 This is a short, fun video recorded at MarketingSherpa’s Email Summit in Las Vegas a couple in Feb 2011. I think it reinforces nicely the main trends in email marketing which …..
An overview of the implications of the new 01/03/2011 marketing guidelines Importance: [rating=5] (if you’re based or market within the UK) Link: ASA Advertising CAP code – see guidance on “Recognition of Marketing” in the non-broadcast media which is relevant …..
The latest advice on the UK response to revised e-privacy directive on site cookie usage June 23rd update: The impact of the cookie law on analytics I find this scary – a death knell to the “most measurable medium anywhere”. …..
Our interview with Dr. Andrew Starkey of Brand Aura As you may have noticed, at Smart Insights we’re keen followers of the latest tools that marketers can use to improve their online marketing. One of the most popular categories of …..
Tools and frameworks to answer the questions: “How do we compare?” “What does good look like?” and “What should we be delivering online?” This is a presentation I gave to the Linked In Web Managers Group. I recommend joining this group …..
Mobile growth predictions to support your mobile marketing strategy Research value: [rating=5] Our commentary: I’m sure you noticed the tremendous growth in 2010 of use of smartphones, tablets and the popularity of mobile apps. If you’re creating a business case …..
What are the barriers stopping companies blogging and how can they be encouraged? I strongly believe that every business should have a blog since they’re an essential hub to your digital marketing activities. If you don’t have one, you’re missing …..
Creating an enewsletter that keeps subscribers engaged As I’ve shown with these examples, the design and layout of your email newsletter is important, but it’s the content of course, which really helps engagement. The chart below shows that online users …..
