Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
While we’re hearing a lot about mobile apps this year, it’s rare to hear about the potential of the more primitive text message, but now integrating with location and mobile apps. So, I thought I’d share this case study from …..
A reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..
I’m just passing on a mini-insight I found out today from Quora. I was wondering how to find the most popular groups on Linked In. The answer is obvious, but I didn’t think of it… Simply select “Groups” from the …..
New research suggests 38.5% more email subscribers view emails than suggested by open rates An interesting new study on Email open rates has just been released by European Open Source/paid Email Provider Agnitas. It’s well-known in Email marketing circles that …..
Our interview with Richard Dennys, Marketing Director of Qype on how marketing drives growth at Qype Founded in 2006, Qype is Europe’s largest site for user-generated reviews and recommendations of places, events and experiences. Qype has 18 million unique users …..
Eight classic quotes showing how tough it is to trendspot I’ve just been scanning a useful thread started by Adam Cranfield on the excellent Linked In Web Managers group about the challenges web managers need to deal with today and …..
A collection of resources for creating effective HTML email templates What are the requirements of an effective HTML Enewsletter template? What would you say are the essential features a good quality email template that works both for subscribers and the …..
We’re big fans of using the web for qualitative feedback using the many types of website visitor feedback software. These tools really enable you to find out what web users think and feel about your site and your brand online, …..
Lisa Wood, Head of Marketing at HSBC Bank International explains the thinking behind their annual customer engagement campaign HSBC International offer Offshore banking, so people living overseas are a key audience, with the Expat Explorer survey a key part of customer …..
The top 10 best sites for Google Analytics tips and Help? I was checking my feedreader and thought it might be useful to share the sites I use to find more advanced tips on how to best use Google Analytics …..
