Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
and is it something we should be doing? Social media optimisation or SMO isn’t a new term or a new approach, far from it. As the Wikipedia definition of SMO explains, it’s been around since 2006 when the search engine …..
Dave’s talk at TradeDoubler UK 2011 Digital Marketing Summit The title of this talk is natural since presentation was for a “performance marketing” audience who use TradeDoubler for affiliate and search management. I hope it’s particularly helpful for folks running …..
Our interview with Claire Rollinson of AlchemyWorx I’ve been in touch with Claire Rollinson for a while swapping ideas on Email marketing via the social networks and through IDM Digital courses. Initially Claire worked out as a marketing comms manager …..
5 rules to live by for your social content strategy I picked up a copy of the new “Social CRM for Dummies” at the Adobe/Omniture Summit last week and thought I would share some of the ideas from it and …..
A case study showing the power of Email remarketing and testing In part 1, Email Remarketing – why aren’t more people using it? we showed how Email Remarketing is surprisingly rare and discussed why this might be. Thanks for the …..
Google has updated two of it’s main sources. I thought I’d alert readers to them since I often find that people reach for their pens to make a note of these on training courses. Google Agency Toolkit Many readers will …..
Facebook release new best practice guide for Facebook Pages This week Facebook released a new guide titled “Best Practice Guide: Marketing on Facebook”. We think it’s really helpful since it has different models to help you think about how to …..
Making the argument for Remarketing with Email Automated email marketing, Event-triggered email, Behavioural email, Email sequences, Abandoned shopping cart email. Call the technique what you will, I’ve been a fan of the relevance you can deliver through contextual emails like …..
6 ways to use social media marketing to support your marketing activities Getting social media marketing right is THE most common challenge mentioned by marketers I speak to today. But what are the biggest strategy challenges within social media marketing? …..
I met Mel Henson at last year’s ECMOD conference where we discussed the pleasure and pain of book writing. She was hard at work on a new book on copywriting: [amazon-product text=”Flicks & Clicks: How to Create Websites and Catalogues that …..
