Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Here’s a free webinar I’m sharing, arranged through our partners MMC Learning. Thanks if you attended, and thanks for your feedback if you dialled-in. I enjoyed the interactions through the chat box – at times it sounded like a fight …..
Our interview with Brent Coker, creator of Webreep I love finding out about new tools to help improve marketing, particularly when they help understand customer feedback and drive change. It’s one of the reasons I got into web analytics and …..
and is it something we should be doing? Social media optimisation or SMO isn’t a new term or a new approach, far from it. As the Wikipedia definition of SMO explains, it’s been around since 2006 when the search engine …..
Dave’s talk at TradeDoubler UK 2011 Digital Marketing Summit The title of this talk is natural since presentation was for a “performance marketing” audience who use TradeDoubler for affiliate and search management. I hope it’s particularly helpful for folks running …..
Our interview with Claire Rollinson of AlchemyWorx I’ve been in touch with Claire Rollinson for a while swapping ideas on Email marketing via the social networks and through IDM Digital courses. Initially Claire worked out as a marketing comms manager …..
5 rules to live by for your social content strategy I picked up a copy of the new “Social CRM for Dummies” at the Adobe/Omniture Summit last week and thought I would share some of the ideas from it and …..
A case study showing the power of Email remarketing and testing In part 1, Email Remarketing – why aren’t more people using it? we showed how Email Remarketing is surprisingly rare and discussed why this might be. Thanks for the …..
Google has updated two of it’s main sources. I thought I’d alert readers to them since I often find that people reach for their pens to make a note of these on training courses. Google Agency Toolkit Many readers will …..
Facebook release new best practice guide for Facebook Pages This week Facebook released a new guide titled “Best Practice Guide: Marketing on Facebook”. We think it’s really helpful since it has different models to help you think about how to …..
Making the argument for Remarketing with Email Automated email marketing, Event-triggered email, Behavioural email, Email sequences, Abandoned shopping cart email. Call the technique what you will, I’ve been a fan of the relevance you can deliver through contextual emails like …..
