Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Our summary of the implications Importance: [rating=5] (if you’re a large company who can afford the new system) Recommended link: Google Announcement – 29/09/2011 What you need to know about Google Analytics Premium and implications for the free version 1. …..
New email delivery survey shows surprisingly poor inbox delivery Importance: [rating=3] Recommended link: Return Path H1 2011 worldwide Email delivery review, Sept 2011 Our commentary on survey results Although the delivery rate provided by email marketing tools is the percentage …..
Check your live preview image and messaging against competitors Importance: [rating=3] Recommended link: Blazen Web Marketing Analysis Our commentary on new Instant previews On 22/09 Google announced the new version of its Instant Previews feature, which Mark Reynolds of Blazen …..
Is social sign-on in the plans for your site? Like everyone else, we’re planning upgrades to our site and have been thinking how to increase interactions with our readers. Social sign-on is one approach of how to do this, so …..
Google Wallet launches Importance (for retailers in the long-term): [rating=5] Recommended link: Google Wallet launch announcement Our commentary on Google Offers launch If you’re a retailer and have heard about the recent launch of Google Wallet, this is a short …..
What do you think? Is it significant for marketers? As you know, Facebook isn’t just a website, it’s a environment its 400 million active users use everyday. Thanks to the widgets developed through its API, its influence extends much wider …..
Examples of testing the best time of day for email broacast Last week we looked at the ideas on the best day of the week to send an email for different audiences. This week I review a related issue, asking: …..
A practical tool to determining which days and times work best Value/Importance: [rating=4] Recommended link: Optimisation Beacon Our commentary I loved this simple, yet powerful way of seeing which times are the peak for conversion. This post from Robert Kingston …..
Showing the power of blogger outreach I thought this was a nice example of how a relatively small number of bloggers can get a campaign message across to a wider audience. In 2010 Renault launched a new range of zero …..
ToBeSocial tools enable you to benchmark your campaigns against competitors Value/Importance: [rating=4] Recommended link: ToBeTracker Our commentary on ToBeTracker We like this simple, free tool which enables you to visualise the growth history of fans of Facebook pages. This example …..
