Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Core skills for non-media companies Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers; people who declared they liked your company, its brand or product. …..
Will the W3C browser proposals help EU businesses implement the new Privacy Directive? Value/Importance: [rating=5] Recommended link: W3C announcement and BBC Summary Our commentary On Smart Insights, we’ve discussed the challenge for marketers of the new laws requiring disclosure on …..
Shocking! New report shows surprisingly few companies using CRO techniques Increasing conversion rate is a common goal for all site owners whether they’re running transactional sites or not. That’s why we review the tools available for CRO and have regular …..
4 steps to getting more from LinkedIn by LinkedIn expert Jan Vermeiren November 7th update When I originally did this interview with Jan in August, he mentioned that he was working on an updated version of his “How to really …..
What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked …..
Presented to eDialog Europe Aspire conference, November 2011 In this presentation I took a look at what I see as six of the email marketing techniques that will matter most in 2012. In each area I looked at the key questions …..
21 practical ideas to improve your search rankings Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It’s not rocket science, but it is hard graft using …..
Google creates new site for marketers and agencies Value: [rating=4] Recommended link: Google GoMo site Our commentary on GoMo We’ve seen a lot of interest in our posts on mobile marketing options and mobile adoption stats this year, so thought …..
A reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..
An interview with Katy Andić, European Web Marketing Manager at Misco Our articles by Emma Durant on the challenges of managing international marketing online have been popular, so when I recently connected with Katy Andić of Misco on LinkedIn, I thought …..
