Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Over 44% of adults now using the web to share grievances Value: [rating=4] Recommended link: Social Media Leadership forum Our commentary This report examines the role played by social media within the rapidly changing landscape of customer service. It was …..
How Vision Express developed their social media marketing strategy In this case study, we talk to Kate Webb, the Online Marketing Manager at Vision Express. Kate talks about how they have developed a strategy and manage social media marketing across …..
An interview covering the process, tools and skills needed to increase conversion, leads and sales Many web consultants have relevant-but-similar backgrounds. They’re experts at design, or pay-per-click advertising, or another specialty. But when I recently met Ben Jesson and Karl …..
A free tool for setting up improved tracking in Google Analytics Value: [rating=5] Recommended link: Raven GA Config Tool Our review of the tool We’ve said many times that Google Analytics is a great tool “out-of-the-box” when you first setup …..
You will have 7 days to update within the next few weeks Value/Importance: [rating=3] Recommended link: Facebook blog update from 24/01/2012 About this update You’ll remember the introduction of the Facebook Timeline feature on personal accounts back in September last …..
New tool enables insights on which physical ads drive QR code response Value/Importance: [rating=2] Recommended link: Eenox introduction to Qube We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, …..
Page Layout Algorithm update to affect a small proportion of sites Value/Importance: [rating=2] Recommended link: Google : Page Layout Algorithm improvement Our commentary on the Page Layout Update A minor update compared to the major announcement last week of Google …..
What are the implications for posting updates to brand Facebook pages? Value/Importance: [rating=3] Recommended link: Edge Rank Checker And the answer is… “The average Post Lifetime for a Facebook Brand Page Update is 3 hours and 7 minutes” This nugget …..
Tips on Marketplace Conversion Rate Optimisation from Matt Ogborne We all know that Amazon and eBay are the powerhouses where almost everyone now shops at some point or other. I’ve no data to support that, but I imagine, every web …..
New Global survey reveals variation in Facebook ad clickthrough rates and cost per click Value/Importance: [rating=4] Recommended link: TBG Digital UK Our commentary TBG Digital are one of the largest agencies managing Facebook advertising campaigns worldwide, so it’s interesting to …..
