Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
New European Facebook marketing pages launched Value/Importance: [rating=3] Recommended link: Facebook UK Marketing page We’ve found the global / US Facebook Marketing Page useful for ideas on Facebook Marketing – it seems others do too – there are nearly 900,000 Likes for …..
Three paths to digital marketing optimisation Today, many companies are working on conversion improvement, but without an overall strategy which joins the different approaches together as part of an overall conversion strategy. The tools available in our toolbox break down …..
This new advice and tools for journalists could be useful for marketers and bloggers too Value/Importance: [rating=3] Recommended links: Twitter for Newsrooms (Shows Grid Above) Twitter for News Twitter Media Our commentary on the New Twitter advice Twitter announced new …..
Over 44% of adults now using the web to share grievances Value: [rating=4] Recommended link: Social Media Leadership forum Our commentary This report examines the role played by social media within the rapidly changing landscape of customer service. It was …..
How Vision Express developed their social media marketing strategy In this case study, we talk to Kate Webb, the Online Marketing Manager at Vision Express. Kate talks about how they have developed a strategy and manage social media marketing across …..
An interview covering the process, tools and skills needed to increase conversion, leads and sales Many web consultants have relevant-but-similar backgrounds. They’re experts at design, or pay-per-click advertising, or another specialty. But when I recently met Ben Jesson and Karl …..
A free tool for setting up improved tracking in Google Analytics Value: [rating=5] Recommended link: Raven GA Config Tool Our review of the tool We’ve said many times that Google Analytics is a great tool “out-of-the-box” when you first setup …..
You will have 7 days to update within the next few weeks Value/Importance: [rating=3] Recommended link: Facebook blog update from 24/01/2012 About this update You’ll remember the introduction of the Facebook Timeline feature on personal accounts back in September last …..
New tool enables insights on which physical ads drive QR code response Value/Importance: [rating=2] Recommended link: Eenox introduction to Qube We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, …..
Page Layout Algorithm update to affect a small proportion of sites Value/Importance: [rating=2] Recommended link: Google : Page Layout Algorithm improvement Our commentary on the Page Layout Update A minor update compared to the major announcement last week of Google …..
