Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
This infographic shows why WordPress wins “hands down” I’m often asked this question by marketers taking their first steps into blogging as an individual or for their companies. These days I always answer without hesitation “WordPress”! My justification is based …..
An introduction to increasing visibility in Google for your Facebook page Value/Importance: [rating=4] Recommended link: Free Distilled SEO for Facebook Guide Our summary of the Distilled advice on Facebook page SEO We thought we’d flag this new guide on Facebook …..
New social media benchmark research reveals which social media tactics are working best for businesses The Social Media Benchmark is a rolling six-monthly study exploring how marketers are adapting to, investing in and getting value from social media. We first …..
An example of aligning the Tesco.com digital marketing strategy with retail growth strategy I was recently speaking at the Internet Retailing Expo and when attending, I noticed Tesco announcing their online marketplace. This has now quietly soft launched in the …..
Alert: June 13th 2012 ICANN gTLD announcement gives new creative opportunities or scope for more trademark infringements? Value/Importance: [rating=2] (It won’t be an option used by most companies) Recommended link: ICANN announcement and FAQ Our summary of the domain name …..
5 reasons why SWOT analysis is still relevant to marketing strategy development Over the last few years, it sometimes feels like the SWOT analysis is under attack. Only a few years ago I remember the contrarian views of Mark Ritson …..
New infographic shows what your email must deliver to keep subscribers All email marketers are keen to keep their unsubscribe rate a minimum, although it will never be zero. Here’s interesting new data on the reasons why unsubscribes happen in …..
Our evaluation, recommendations and examples for UK companies With the new UK “cookie law” now in force, many UK companies will be wondering what they need to do to be within the law. Given the difficulties in interpreting the guidance …..
New detailed guidance for marketers released by the Information Commissioner (ICO) Value/Importance: [rating=5] As of 27th May 2012, the new “cookie law” which is part of the 2011 amendment to the Privacy and Electronic Communications Regulation 2011 is now in …..
What are the implications of Microsoft’s So.cl? Importance: [rating=1] (currently) Recommended link: Previous announcement of So.cl launch Our commentary on So.cl So.cl was launched over the last weekend. It’s a strange time to launch a product, particularly following the big …..
