Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
An example of aligning the Tesco.com digital marketing strategy with retail growth strategy I was recently speaking at the Internet Retailing Expo and when attending, I noticed Tesco announcing their online marketplace. This has now quietly soft launched in the …..
Alert: June 13th 2012 ICANN gTLD announcement gives new creative opportunities or scope for more trademark infringements? Value/Importance: [rating=2] (It won’t be an option used by most companies) Recommended link: ICANN announcement and FAQ Our summary of the domain name …..
5 reasons why SWOT analysis is still relevant to marketing strategy development Over the last few years, it sometimes feels like the SWOT analysis is under attack. Only a few years ago I remember the contrarian views of Mark Ritson …..
New infographic shows what your email must deliver to keep subscribers All email marketers are keen to keep their unsubscribe rate a minimum, although it will never be zero. Here’s interesting new data on the reasons why unsubscribes happen in …..
Our evaluation, recommendations and examples for UK companies With the new UK “cookie law” now in force, many UK companies will be wondering what they need to do to be within the law. Given the difficulties in interpreting the guidance …..
New detailed guidance for marketers released by the Information Commissioner (ICO) Value/Importance: [rating=5] As of 27th May 2012, the new “cookie law” which is part of the 2011 amendment to the Privacy and Electronic Communications Regulation 2011 is now in …..
What are the implications of Microsoft’s So.cl? Importance: [rating=1] (currently) Recommended link: Previous announcement of So.cl launch Our commentary on So.cl So.cl was launched over the last weekend. It’s a strange time to launch a product, particularly following the big …..
…from notepad sketch to more than 140 million active users… If you’re based in the UK, you’ve likely heard the announcement this week from Twitter about UK usage of Twitter from the traditional media. As a big fan of Twitter …..
Explaining the value and relevance of colleagues to social media Value: [rating=4] Recommended link: McKinsey Quarterly – free report – no registration required The report presents a clear framework, based on expert interviews for four areas needed to manage social …..
Only one month from today to comply with the new law Value/Importance: [rating=5] Recommended link: Ecomplished survey Our commentary on the E-privacy directive – deadline 26th May We’re getting close to the deadline for compliance with this law, it’s a …..
