Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Research shows the continued importance of direct marketing in the marketing mix With our focus on digital media, it’s easy to forget that traditional marketing communications are still widely used and important drivers of leads and sales. This new research …..
New research shows potential for Facebook commerce? Value/Importance: [rating=3] Recommended link: Ecwid/TNS Research You will have noticed that in 2011 there was a lot of hype about Facebook commerce with many companies announcing the launch of F-commerce stores. By 2012 …..
“Need-to-know” changes in July 2012 In this “fat-free” round-up we update you to what we see as the biggest changes from the last month in the world of digital marketing. You’ll certainly know some, if not most already, but we …..
A summary of recent changes relevant to marketers Value/Importance: [rating=4] Google often announce developments in Google Analytics in bursts. In July we’ve seen several changes notified via the Google Analytics blog that it’s worth being aware of if your company …..
London 2012 template shows Enewsletters don’t have to be boring While this email template didn’t entertain me as much as Danny Boyle’s opening ceremony I thought I’d share it as an example of “state-of-the-art” email marketing. It shows all these …..
Best practice commentary for Enewsletters/Ezines based on different B2B and B2C Enewsletters…
The FT.com web app shows how HTML5 may make support for different mobile OS easier in future There are so many posts and articles rating the top iPhone/iPad/Android/Windows Mobile app that it might seem that marketers looking to create the …..
Giving social business a human dimension Over the past 15 years at IBM, Luis Suarez has carved out a reputation as a thought leader in knowledge management and more recently, in social business. He is currently the company’s knowledge manager, …..
Subject lines most popular, but landing pages and targeting most effective Here’s some interesting new research for Email marketers from the MarketingSherpa 2012 Email Marketing Benchmark Report: The reason for the popularity of subject line testing is obvious, that’s easier! The research shows …..
New research shows social media use maturing in large companies International brands who have a presence in many countries have a bigger challenge in managing social media marketing than companies who focus on a single market. The Third Annual Burson-Marsteller …..
