Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
14th November 2012: Pinterest launches business pages Importance: [rating=4] Recommended link: Pinterest blog post about new business pages Well it had to happen… Following Facebook, LinkedIn, Google+ and Twitter Business pages, Pinterest have now launched their own business accounts. For …..
Oxfam Ireland’s new responsive design With the dramatic increase in mobile site users all businesses are experiencing, there has been a lot of discussion of responsive design as an approach. Responsive design gives the option to deliver a great experience …..
A new free presentation and guide to developing an mCommerce strategy How to manage the opportunities and challenges of mobile marketing is one of today’s biggest issues for digital marketers. As we have shown in our compilation of mCommerce statistics, …..
Our summary of the latest developments to be aware of from October 2012 The most obvious developments in October were the introduction of new hardware platforms that you couldn’t fail to miss, thanks to coverage in the main stream media. …..
Google provides a new interface for integrating customer data into Google Analytics to enable more customer-centred analysis Value/Importance: Most businesses [rating=1] Large and tech-savvy businesses [rating=4] Recommended link: Google’s announcement of Universal Analytics I must admit I found the explanation …..
Facebook improves options for international marketing through “Global Pages” Value: [rating=1] or [rating=4] for brands marketing to local country audiences Recommended link: Facebook announcement on managing Global Company Pages Until this month brands wanting to use Facebook company pages to communicate …..
12 tests to review how well digital marketing is managed in an organisation – a presentation hosted by the Chartered Management Institute at Liverpool John Moores University I was invited to give this talk by Gillian Cosser, principal at the …..
Virgin media Generation IP: 2025 video gives a glimpse of the future. One of my students recently pointed out this new simulation to me and I thought it worth sharing since it’s interesting with it’s long, 13 year, view forward. …..
Getting campaign timing right to boost your email open and clickthrough rates GetResponse analysed over 21 million email messages sent by US companies in the 1st quarter of 2012, and the results clearly demonstrated the optimum times for open and …..
Which media give the best clickthrough rates? I shared this engaging call-to-action on our Pinterest last week. Since size of a call-to-action has an impact on response rates, you would certainly expect this to perform well, although other factors may …..
