Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Our summary of the latest developments to be aware of from October 2012 The most obvious developments in October were the introduction of new hardware platforms that you couldn’t fail to miss, thanks to coverage in the main stream media. …..
Google provides a new interface for integrating customer data into Google Analytics to enable more customer-centred analysis Value/Importance: Most businesses [rating=1] Large and tech-savvy businesses [rating=4] Recommended link: Google’s announcement of Universal Analytics I must admit I found the explanation …..
Facebook improves options for international marketing through “Global Pages” Value: [rating=1] or [rating=4] for brands marketing to local country audiences Recommended link: Facebook announcement on managing Global Company Pages Until this month brands wanting to use Facebook company pages to communicate …..
12 tests to review how well digital marketing is managed in an organisation – a presentation hosted by the Chartered Management Institute at Liverpool John Moores University I was invited to give this talk by Gillian Cosser, principal at the …..
Virgin media Generation IP: 2025 video gives a glimpse of the future. One of my students recently pointed out this new simulation to me and I thought it worth sharing since it’s interesting with it’s long, 13 year, view forward. …..
Getting campaign timing right to boost your email open and clickthrough rates GetResponse analysed over 21 million email messages sent by US companies in the 1st quarter of 2012, and the results clearly demonstrated the optimum times for open and …..
Which media give the best clickthrough rates? I shared this engaging call-to-action on our Pinterest last week. Since size of a call-to-action has an impact on response rates, you would certainly expect this to perform well, although other factors may …..
This infographic from Return Path is a reminder of how the popularity of smartphones and tablets means we have to carefully test our Emails on these devices and think about the changing context of use for email. Apple devices are particularly …..
A scannable summary of developments marketers using digital marketing need to know New digital technology Autographer – a new category of wearable device announced – while Autographer isn’t a platform for marketing, it does highlight a trend towards wearable mobile devices …..
A case study of how an international company manages conversion-rate-optimisation I think all digital marketers know we should be testing and improving our sites, but the reality is that often we’re focused on day-to-day activities like getting new content live …..
