Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
An example of the learning on Ecommerce available from #EcomChat Value: [rating=5] Even if you can’t always make the chat, I really recommend the summaries if you work in Ecommerce as a consultant, in an agency or for a retailer. …..
12 practical tips for customer preference centres Preferences centres have never really caught on have they? Many of the big retailers like this one from Amazon or Tesco have had them for years, but they’re still not used so widely. …..
A briefing on the new Adwords Enhanced Campaigns Value/Importance to AdWords advertisers: [rating=4] – But only if you have high levels of mobile traffic and/or physical store locations. Recommended link: AdWords Enhanced Campaigns announcement – 06/02/2013 Our commentary on AdWords …..
Move to “implied consent” useful for informing other site cookie policy decisions? Value/Importance: [rating=4] (For UK marketers) Recommended link: ICO announcement Through 2011 and 2012 we kept marketers informed on how they should respond to new European privacy legislation and …..
Facebook Graph Search, Vine and Google Analytics Gallery are the biggest announcements January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 …..
The new Google Analytics Solutions Gallery tools Value: [rating=3] Recommended link: Google Analytics Solutions Gallery Google Analytics offers many features to customise its reports to a business, which is great for a free tool. But I know from running Google …..
The Age of Context – our Anticipatory and Personalised future A great reminder from tech commentator Robert Scoble speaking to a recent conference showing how digital marketers should create experiences in context. According to Scoble, context is… Knowing your customer …..
The popularity of video has led to a resurgence in interest in marketing using webcasting as a way to reach and engage business audiences, particularly given the reductions in travel budgets. So I was keen to catch up with Charlie Blackburn of webcasting service provider Bright Talk to take me through the options and give us some examples of what works…
A new report reviewing how we use data to take business decisions One of my passions within digital marketing has always been around improving online activities using the data available on online customer interactions. It’s why we’re called Smart Insights …..
LinkedIn Answers and Events are no more, giving new impetus to Quora? Importance: [rating=3] A couple of relatively small changes in LinkedIn to be aware of if you use LinkedIn as a B2B marketer or for professional development. The two …..
