Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Move to “implied consent” useful for informing other site cookie policy decisions? Value/Importance: [rating=4] (For UK marketers) Recommended link: ICO announcement Through 2011 and 2012 we kept marketers informed on how they should respond to new European privacy legislation and …..
Facebook Graph Search, Vine and Google Analytics Gallery are the biggest announcements January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 …..
The new Google Analytics Solutions Gallery tools Value: [rating=3] Recommended link: Google Analytics Solutions Gallery Google Analytics offers many features to customise its reports to a business, which is great for a free tool. But I know from running Google …..
The Age of Context – our Anticipatory and Personalised future A great reminder from tech commentator Robert Scoble speaking to a recent conference showing how digital marketers should create experiences in context. According to Scoble, context is… Knowing your customer …..
The popularity of video has led to a resurgence in interest in marketing using webcasting as a way to reach and engage business audiences, particularly given the reductions in travel budgets. So I was keen to catch up with Charlie Blackburn of webcasting service provider Bright Talk to take me through the options and give us some examples of what works…
A new report reviewing how we use data to take business decisions One of my passions within digital marketing has always been around improving online activities using the data available on online customer interactions. It’s why we’re called Smart Insights …..
LinkedIn Answers and Events are no more, giving new impetus to Quora? Importance: [rating=3] A couple of relatively small changes in LinkedIn to be aware of if you use LinkedIn as a B2B marketer or for professional development. The two …..
Webcasts from the Smart Insights Digital Marketing Priorities 2013 summit At our recent free summit many viewers asked to share the slide and recordings, so to collect them together we have a short series of posts to point you in …..
Two webcasts on increasing conversion rates from the Smart Insights Digital Marketing Priorities 2013 summit At our recent free summit many viewers asked to share the slide and recordings, so to collect them together we have a short series of …..
ACT Webcasts from the Smart Insights Digital Marketing Priorities 2013 summit The two webinars from our summit focusing on interacting with new audiences using different digital channels were: 1. Mobile marketing priorities for 2013 with Rob Thurner of Burner Mobile …..
