Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
A new report from eBay mapping the flow of international sales Value to retailers: [rating=4] Recommended link: eBay cross-border Ecommerce sales report eBay commissioned Nielsen to conduct a research study on the importance of cross-border / International Ecommerce sales in …..
What are the most common, most heinous online marketing mistakes? More people are doing marketing badly according to Seth Godin’s recent post. It got me thinking that with the Content Marketing Avalanche, more people are now also doing online marketing …..
Review your Email creative against 60 leading brands Value: [rating=4] Recommended link: DotMailer Email Marketing Intelligence Report. Webcast 21 tactics to make your email templates more effective based on examples from the report were also featured in this webcast with …..
5 practical techniques to help get your message through… Value: [rating=4] Recommended link: Research from Bit.ly Blog Our commentary on online attention spans I remember reading a while ago in Tim O’Reilly’s book on Twitter marketing that most people most …..
What’s New in Marketing? June 2013 Did you see the new Digital Marketing Map produced by analyst Gartner? It summarises the range of digital marketing channels and tools available to reach and interact with our audiences online. It’s an impressive …..
Chris Goward on building in testing to any type of business It’s simple, if you’re not testing to improve results from your site, the leading companies in your sector likely are, which means you’re likely to be falling behind. But …..
The End of PTAT and Virality measures as they are broken out? Value/Importance: [rating=3] Recommended link: Facebook blog announcement If you’re a Facebook Admin, watch out for changes to Facebook Page Insights, the analytics tool for monitoring the performance of …..
A presentation explaining how to plan and optimise automated emails Created for the International Email Marketing Summit, this free webcast explained the options for creating more relevant automated emails – one of the biggest missed opportunities in Email marketing. I …..
6 Essential steps to create a content marketing plan Last Friday, Stephen Bateman took us through his 6 Steps to creating a content marketing plan in the latest Smart Insights-BrightTALK Digital Marketing Priorities 2013 webcast. At the end of this post we …..
An analysis showing how using the right calls-to-action can increase content sharing on blogs, Twitter and Facebook Great content is naturally sharable based on the visuals or copy you use to describe it. But this latest infographic from Dan Zarrella …..
