Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
How many subscribers open and then click on your emails on different types of mobile devices? The growth in mobile web access and the implications for mobile optimised web design is now well-known, but what about the implications for email …..
Our roundup of the “need-to-know” developments in digital marketing and technology The main development across the major digital marketing platforms in July was the upgrading of Google AdWords to Enhanced campaigns and adding Promotional tabs in Gmail. There were also …..
Ideas, examples and a process to develop your online value proposition (OVP) I’m really pleased that Jay Baer of Convince and Convert could speak recently in our webcast. He explained three blueprints and examples of how companies can develop their Youtility. …..
A new report from eBay mapping the flow of international sales Value to retailers: [rating=4] Recommended link: eBay cross-border Ecommerce sales report eBay commissioned Nielsen to conduct a research study on the importance of cross-border / International Ecommerce sales in …..
What are the most common, most heinous online marketing mistakes? More people are doing marketing badly according to Seth Godin’s recent post. It got me thinking that with the Content Marketing Avalanche, more people are now also doing online marketing …..
Review your Email creative against 60 leading brands Value: [rating=4] Recommended link: DotMailer Email Marketing Intelligence Report. Webcast 21 tactics to make your email templates more effective based on examples from the report were also featured in this webcast with …..
5 practical techniques to help get your message through… Value: [rating=4] Recommended link: Research from Bit.ly Blog Our commentary on online attention spans I remember reading a while ago in Tim O’Reilly’s book on Twitter marketing that most people most …..
What’s New in Marketing? June 2013 Did you see the new Digital Marketing Map produced by analyst Gartner? It summarises the range of digital marketing channels and tools available to reach and interact with our audiences online. It’s an impressive …..
Chris Goward on building in testing to any type of business It’s simple, if you’re not testing to improve results from your site, the leading companies in your sector likely are, which means you’re likely to be falling behind. But …..
The End of PTAT and Virality measures as they are broken out? Value/Importance: [rating=3] Recommended link: Facebook blog announcement If you’re a Facebook Admin, watch out for changes to Facebook Page Insights, the analytics tool for monitoring the performance of …..
