Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
New research shows effectiveness and best practices for CRO across 7 key CRO techniques Do you know the RedEye annual Conversion Rate Optimisation (CRO) report? It has now been produced for 5 years in conjunction with Econsultancy. Since the name …..
The most popular jobs in digital marketing show what employers are looking for We showed in our recent review that digital marketing is now bigger than Internet marketing based on searches for knowledge and services related to digital marketing. As …..
Twitter opens its advertising to small and medium businesses in UK, Ireland and Canada and adds custom timelines worldwide Importance: [rating=5] Recommended link: Twitter blog With the virtual ink barely dry on the Twitter IPO, Twitter has sought to increase …..
Managing the Content Marketing Avalanche Managing Content Marketing can often feel like getting caught in a relentless wave that you can’t fight against, so when speaking at the #B2Bconf from B2B Marketing managing this challenge is what I chose as my theme. …..
Our monthly roundup of the latest developments and advice in 5 key areas of digital marketing 1. Strategy and planning #PlanToSucceed. In October we launched this new campaign offering free marketing planning tools. The idea behind the campaign is to …..
What and Why and When And How and Where and Who are words we use throughout the day, but not necessarily together! Combining them gives a simple check that you’re you’re using the right approach for business planning…
A review of Chad White’s new book and recommendations from his webcast Chad White’s new Email Marketing Rules gives a great toolkit to help marketers systematically review all aspects of their email programmes. I love its simplicity, with focused advice …..
New new customer acquisition reports give quicker, more useful reports Value: [rating=4] Recommended link: Google Analytics blog – Act, Empower, Access It’s now over two years since Google last made a major update to its interface and report when it …..
2 major changes within Google and Pinterest are the main platform developments Each month we review the developments in digital marketing and share our alerts on what we see as the “must-know” developments across all the digital marketing platforms. We …..
6 illnesses B2B (and other marketers) may suffer from No I don’t mean “sick” in a “down-with-the-kids” way, just “ill”. I like useful infographics, that’s our bag, but really like this one since it’s useful and funny – well to …..
