Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Managing the Content Marketing Avalanche Managing Content Marketing can often feel like getting caught in a relentless wave that you can’t fight against, so when speaking at the #B2Bconf from B2B Marketing managing this challenge is what I chose as my theme. …..
Our monthly roundup of the latest developments and advice in 5 key areas of digital marketing 1. Strategy and planning #PlanToSucceed. In October we launched this new campaign offering free marketing planning tools. The idea behind the campaign is to …..
What and Why and When And How and Where and Who are words we use throughout the day, but not necessarily together! Combining them gives a simple check that you’re you’re using the right approach for business planning…
A review of Chad White’s new book and recommendations from his webcast Chad White’s new Email Marketing Rules gives a great toolkit to help marketers systematically review all aspects of their email programmes. I love its simplicity, with focused advice …..
New new customer acquisition reports give quicker, more useful reports Value: [rating=4] Recommended link: Google Analytics blog – Act, Empower, Access It’s now over two years since Google last made a major update to its interface and report when it …..
2 major changes within Google and Pinterest are the main platform developments Each month we review the developments in digital marketing and share our alerts on what we see as the “must-know” developments across all the digital marketing platforms. We …..
6 illnesses B2B (and other marketers) may suffer from No I don’t mean “sick” in a “down-with-the-kids” way, just “ill”. I like useful infographics, that’s our bag, but really like this one since it’s useful and funny – well to …..
Not a major update likely to impact rankings as the headlines suggest? Importance: [rating=1] For commercial Purchase Intent Queries Recommended link: Search Engine Land FAQ by Sullivan Mainstream media such as the BBC have picked up on what they call …..
4 Alternative options for reviewing SEO effectiveness now most keywords are “not provided” Importance: [rating=5] Recommended link: Search Engine Land It’s now two years since Google started restricting information about the search keywords used by searchers to find a site …..
AdID to replace ad tracking through third-party cookies? Importance: [rating=5] Potentially… Recommended link: USA Today Article: Google may ditch ‘cookies’ as online ad tracker This is an interesting one to watch for in 2014… USA Today has spoken to “a …..
