Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
7 key areas of focus to review and improve your email marketing capability The last couple of days, I’ve been attending the International Email Expo at Frankfurt. It’s been nice to listen to and discuss the latest advice from email …..
What’s New in Marketing? Our summary of digital marketing advice and developments in April 2014 Three of the main social networks updated their profile pages in April. Have you updated yours to fit in with the new designs? See the …..
Why is marketplace analysis important for digital marketing and what does it involve? For me, marketplace or situation analysis is a key part of creating a digital marketing strategy. We’ve included it as the starting point in our RACE digital …..
Vision-setting examples for digital examples When we discuss goal-setting and measurement for Internet marketing and Ecommerce, it’s all too easy to start reviewing nitty-gritty measures from analytics like bounce rates, conversion rates and average order-value. But if you do this, …..
Applying Dave Brailsford’s philosophy of excellence to improve results from digital marketing The recent announcement that Sir Dave Brailsford has stepped down as British Cycling performance director to concentrate on Sky team management reminded me of his famous philosophy for …..
AdWords data to be shown as “Not Provided” in Google Analytics and other analytics systems from 9th April 2014 – 5 things you need to know Importance (to search marketers): [rating=5] Recommended link: Google AdWords advisory This is big news …..
Our interview with Michael Welch of Blackcircles.com Michael Welch created Blackcircles.com as a new way for consumers to buy tyres at competitive prices either over the Internet or on the telephone. From the site, consumers can find the best deal …..
New research from the DMA compares the effectiveness of online and offline customer acquisition channels I recently attended the launch of the DMA Customer Acquisition Barometer commissioned by McDowall. This is set to provide a regular benchmark to help marketers …..
Should we start using Universal Analytics now it’s out of Beta? This post was prompted by a question in our from from an agency advising a publishing company asking whether they should use Classic Google Analytics or the new Universal …..
Our roundup of the latest developments and advice in Modern Marketing Earlier in March, CERN celebrated 25 years of the World Wide Web. So, it’s official, we can no longer call new media “new”. Yet despite the opportunities for digital …..
