Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Why is marketplace analysis important for digital marketing and what does it involve? For me, marketplace or situation analysis is a key part of creating a digital marketing strategy. We’ve included it as the starting point in our RACE digital …..
Vision-setting examples for digital examples When we discuss goal-setting and measurement for Internet marketing and Ecommerce, it’s all too easy to start reviewing nitty-gritty measures from analytics like bounce rates, conversion rates and average order-value. But if you do this, …..
Applying Dave Brailsford’s philosophy of excellence to improve results from digital marketing The recent announcement that Sir Dave Brailsford has stepped down as British Cycling performance director to concentrate on Sky team management reminded me of his famous philosophy for …..
AdWords data to be shown as “Not Provided” in Google Analytics and other analytics systems from 9th April 2014 – 5 things you need to know Importance (to search marketers): [rating=5] Recommended link: Google AdWords advisory This is big news …..
Our interview with Michael Welch of Blackcircles.com Michael Welch created Blackcircles.com as a new way for consumers to buy tyres at competitive prices either over the Internet or on the telephone. From the site, consumers can find the best deal …..
New research from the DMA compares the effectiveness of online and offline customer acquisition channels I recently attended the launch of the DMA Customer Acquisition Barometer commissioned by McDowall. This is set to provide a regular benchmark to help marketers …..
Should we start using Universal Analytics now it’s out of Beta? This post was prompted by a question in our from from an agency advising a publishing company asking whether they should use Classic Google Analytics or the new Universal …..
Our roundup of the latest developments and advice in Modern Marketing Earlier in March, CERN celebrated 25 years of the World Wide Web. So, it’s official, we can no longer call new media “new”. Yet despite the opportunities for digital …..
New research shows how different types of content marketing supports brand engagement and purchase in different sectors Value: [rating=4] Recommended link: Download InPowered/Nielsen report With the increasing focus on content marketing, it’s important for marketers to work out how effective …..
A summary of new research showing the level of investment in digital marketing in 2014 It’s always useful to be able to compare the way your marketing budget is divided between different digital tactics. Particularly if changes in allocation are …..
