Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Our new mobile responsive home page and customer journeys 22nd August update: New library search and other updates It’s nearly a couple of months now since we redesigned the site to update our design style and to make the site …..
5 reasons why migrating all site pages may be a bad idea Importance: [rating=1] (Signal currently affects only 1% of queries) Recommended link: Google Webmaster Blog announcement You will know that Google uses hundreds of ranking signals to return the …..
A new, free report on digital media and technology use [@SmartInsights statistics alert] Value: [rating=5] For students, researchers and marketers who need to convince others of the importance of digital media Recommended link: Ofcom 2014 digital communications statistics report If you …..
What’s New in Marketing? July 2014 roundup How to achieve Digital Transformation in businesses has been a hot topic through 2014 and this month we have focused our advice on this. To help get focus and review current use of …..
A review of the in-page Chrome extension for Google Analytics Value: [rating=3] Recommended link: Google Analytics InPage Extension for Chrome This tool came out at the end of June, so it’s not brand new, but we think it’s still worth …..
Some practical tips based on 10+ years of marking exams I was first involved in setting and marking exams in digital marketing around 2000 for the pioneers taking the Chartered Institute of Marketing E-marketing certificate or award as it was …..
A definition of Marketing Automation in 2014 Have you noticed that there’s a lot more discussion of how marketing automation can be used by businesses in 2014? Many email marketing service providers (ESPs) are repositioning their services as marketing automation platforms …..
A Review of CTRL ALT Delete by Mitch Joel As we work from day-to-day, week-to-week and month-to-month it’s easy to miss the extent of the changes that digital media and technology have made to our businesses and careers. I will be discussing how …..
A round-up of our advice and alerts from June 2014 Colin Green, Marketing Director, Land Rover UK stressed the importance of integration when he stated that: “Truly Integrated Marketing is the holy grail for the marketeer. ” However, it seems …..
Why benchmarking is essential to fill the digital marketing gap In theory, analytics can tell you anything you want to know about your last digital promotion – except whether or not it was successful… For example, analytics may tell you? …..
