Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
Google’s use of “rel=author” markup to stop but Google+ posts to continue featuring in search results Importance: [rating=4] Recommended link: Google announcement of end of Authorship Summary of the change John Mueller of Google Webmaster Tools announced in a personal Google+ …..
“Close variant” keyword matching to become default by end September can increase clicks by 7% on average Importance: [rating=4] (If you’re not already using this feature) Recommended link: AdWords official announcement Context for the change to match types The Match …..
Our new mobile responsive home page and customer journeys 22nd August update: New library search and other updates It’s nearly a couple of months now since we redesigned the site to update our design style and to make the site …..
5 reasons why migrating all site pages may be a bad idea Importance: [rating=1] (Signal currently affects only 1% of queries) Recommended link: Google Webmaster Blog announcement You will know that Google uses hundreds of ranking signals to return the …..
A new, free report on digital media and technology use [@SmartInsights statistics alert] Value: [rating=5] For students, researchers and marketers who need to convince others of the importance of digital media Recommended link: Ofcom 2014 digital communications statistics report If you …..
What’s New in Marketing? July 2014 roundup How to achieve Digital Transformation in businesses has been a hot topic through 2014 and this month we have focused our advice on this. To help get focus and review current use of …..
A review of the in-page Chrome extension for Google Analytics Value: [rating=3] Recommended link: Google Analytics InPage Extension for Chrome This tool came out at the end of June, so it’s not brand new, but we think it’s still worth …..
Some practical tips based on 10+ years of marking exams I was first involved in setting and marking exams in digital marketing around 2000 for the pioneers taking the Chartered Institute of Marketing E-marketing certificate or award as it was …..
A definition of Marketing Automation in 2014 Have you noticed that there’s a lot more discussion of how marketing automation can be used by businesses in 2014? Many email marketing service providers (ESPs) are repositioning their services as marketing automation platforms …..
A Review of CTRL ALT Delete by Mitch Joel As we work from day-to-day, week-to-week and month-to-month it’s easy to miss the extent of the changes that digital media and technology have made to our businesses and careers. I will be discussing how …..
