Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Free Twitter Analytics service and self-serve ad platform rolled out [@SmartInsights alert] Importance: [rating=4] Recommended link: Twitter SMB impact research 2014 has seen some great new opportunities for smaller businesses to use Twitter to expand their reach, generate leads and understand …..
Our monthly round-up of the main developments in marketing The main platform developments this month were Twitter Digits and the relaunch of Facebook Atlas which we report on in our Social Media section. We also heard about Google’s reinvention of email …..
What are your recommended Email Marketing techniques? That’s the question we posed in our recent email marketing tips competition. Thanks if you contributed a tip or shared the suggestions! We had lots of great suggestions, so it’s a pity we …..
Will Digits displace other email address-based user sign-in and authentication methods? Importance: [rating=5] Recommended link: Twitter Blog Digits announcement This is another interesting piece of new jargon and associated tech that marketers need to ‘get their heads around’. Here’s a …..
Dispelling some email marketing ‘best practices’ In our email marketing campaigns, we are always looking to boost our open and clickthrough rates and the business outcomes we’re looking to achieve. Following best practices can help here to avoid dumb mistakes like …..
31 Predictions on the Future of B2B Marketing Each year, through the year, I’m reviewing the latest trends and predictions for digital marketing to update Smart Insights members and to include in new editions of my books I’m working on. …..
What are the advantages and disadvantages of using Facebook’s new ad network? Importance: [rating=1] Current importance to small, mid-size businesses. Value: [rating=4] for larger businesses and brands. Recommended link: Facebook Atlas announcement What is Facebook Atlas? 1. Atlas is not a new service …..
An interview with Retail email specialist Dan Jak There is a LOT written about best practices for email marketing, especially around creative and copy. Mark Brownlow has contributed many great posts to Smart Insights covering subject lines, email pre-headers and Email CTAs to name …..
A review of the latest digital marketing approaches for charities and not-for-profits Digital marketing is now a core communications method for Charities and Not-for-Profit organisations (NfPs). Charity websites give a great platform as a vital communications channel to inspire and engage people, raise …..
Our round-up of the latest advice and developments in digital marketing with a focus on customer experience and trends this month This month we published The Managing Customer Journeys Report 2014, a new research report in conjunction with Ecommerce Expo. …..
