Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
7 things marketers need to know about the impact of Google’s latest change on SEO Importance: [rating=5] Recommended link: Google announcement – Helping users find mobile-friendly pages 1. Google will now give more prominence to mobile sites in the search …..
Will ‘Facebook at Work’ reduce the power of LinkedIn? Importance: [rating=5] Recommended link: Facebook at Work This is an interesting development, particularly for B2B marketers, but also for all of us who use LinkedIn to progress our careers and seek …..
Free Twitter Analytics service and self-serve ad platform rolled out [@SmartInsights alert] Importance: [rating=4] Recommended link: Twitter SMB impact research 2014 has seen some great new opportunities for smaller businesses to use Twitter to expand their reach, generate leads and understand …..
Our monthly round-up of the main developments in marketing The main platform developments this month were Twitter Digits and the relaunch of Facebook Atlas which we report on in our Social Media section. We also heard about Google’s reinvention of email …..
What are your recommended Email Marketing techniques? That’s the question we posed in our recent email marketing tips competition. Thanks if you contributed a tip or shared the suggestions! We had lots of great suggestions, so it’s a pity we …..
Will Digits displace other email address-based user sign-in and authentication methods? Importance: [rating=5] Recommended link: Twitter Blog Digits announcement This is another interesting piece of new jargon and associated tech that marketers need to ‘get their heads around’. Here’s a …..
Dispelling some email marketing ‘best practices’ In our email marketing campaigns, we are always looking to boost our open and clickthrough rates and the business outcomes we’re looking to achieve. Following best practices can help here to avoid dumb mistakes like …..
31 Predictions on the Future of B2B Marketing Each year, through the year, I’m reviewing the latest trends and predictions for digital marketing to update Smart Insights members and to include in new editions of my books I’m working on. …..
What are the advantages and disadvantages of using Facebook’s new ad network? Importance: [rating=1] Current importance to small, mid-size businesses. Value: [rating=4] for larger businesses and brands. Recommended link: Facebook Atlas announcement What is Facebook Atlas? 1. Atlas is not a new service …..
An interview with Retail email specialist Dan Jak There is a LOT written about best practices for email marketing, especially around creative and copy. Mark Brownlow has contributed many great posts to Smart Insights covering subject lines, email pre-headers and Email CTAs to name …..
