Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Did you know this data is available? Many don’t! In a couple of recent consulting workshops with our members, I’ve recommended this report Google Analytics report (shown below), but the marketing managers I was working with were unaware of it and, …..
Rob McLaughlin, Head of Digital Analytics at Sky explains the importance of a data-driven approach to modern marketing Q. You recently moved from agency DigitasLBi, to join Sky as their Head of Digital Analytics. Why the move? It has been a …..
Less than half of marketing know their ROI from Content marketing For the past 3 years that we have been asking Smart Insights readers which is the marketing tactic which marketers that will give them the most incremental growth. In each …..
The average number of connected devices per consumer is 3.64 When we think of communicating with consumers through digital devices we know that mobile devices have become far more important in recent years with many businesses seeing more than 50% …..
Which marketing skills are most sought after by CMOs? This week, we’re launching a survey on Digital Marketing Skills – we’d appreciate it if you could take a couple of minutes to give your personal views on digital skills development …..
Which channels are best for delivering more personalized communications? Relevance – Relevance – Relevance! should be the mantra of digital marketers since we know that serving more contextual messaging to our prospects and customers will give an improved experience and …..
Using Cause-and-effect or Ishikawa fishbone diagrams for marketing analysis and management If you’re involved with managing Ecommerce, there are many inter-related marketing activities that are important for success. With the increasingly complex range of channels companies use for communications today …..
Comparison of time spent with media against advertising investment shows a gap in the mobile market. For many years IAB ad spend statistics showed that there was a gulf between the time consumers spend online, against Internet advertising investment to reach and persuade these …..
Does your business need a Head of Growth Hacking? Have you noticed the emergence of the term “growth hacking” for describing a marketing approach. I did and dismissed it as a fad most relevant for SaaS (Software as a Service) …..
Which resolutions of web browsers should you target when testing new website designs or on conversion rate optimization projects? It pays to be aware of the screen resolutions for the devices your prospects and customers are using since the quality …..
