Posts by Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
How does the digital maturity of your business compare? Although digital marketing cannot be called new with the advent of the web now over 25 years old, this new research from Adobe shows that relatively few companies have mastered digital …..
Digital marketing systems, CRM roll-out and Big Data project failure rates exceed 50% Long ago, before the World Wide Web (yes such a time does exist, it was in the late 1980s, early 1990s), I worked as an IT project …..
Did you know this data is available? Many don’t! In a couple of recent consulting workshops with our members, I’ve recommended this report Google Analytics report (shown below), but the marketing managers I was working with were unaware of it and, …..
Rob McLaughlin, Head of Digital Analytics at Sky explains the importance of a data-driven approach to modern marketing Q. You recently moved from agency DigitasLBi, to join Sky as their Head of Digital Analytics. Why the move? It has been a …..
Less than half of marketing know their ROI from Content marketing For the past 3 years that we have been asking Smart Insights readers which is the marketing tactic which marketers that will give them the most incremental growth. In each …..
The average number of connected devices per consumer is 3.64 When we think of communicating with consumers through digital devices we know that mobile devices have become far more important in recent years with many businesses seeing more than 50% …..
Which marketing skills are most sought after by CMOs? This week, we’re launching a survey on Digital Marketing Skills – we’d appreciate it if you could take a couple of minutes to give your personal views on digital skills development …..
Which channels are best for delivering more personalized communications? Relevance – Relevance – Relevance! should be the mantra of digital marketers since we know that serving more contextual messaging to our prospects and customers will give an improved experience and …..
Using Cause-and-effect or Ishikawa fishbone diagrams for marketing analysis and management If you’re involved with managing Ecommerce, there are many inter-related marketing activities that are important for success. With the increasingly complex range of channels companies use for communications today …..
Comparison of time spent with media against advertising investment shows a gap in the mobile market. For many years IAB ad spend statistics showed that there was a gulf between the time consumers spend online, against Internet advertising investment to reach and persuade these …..
